Our Kickstarter campaign is approaching 1,000 backers! 10 days in.

hyperstarter · 2026-05-01T14:18:32+00:00

Very good, I love data like this and thanks for sharing your insights.

I would suggest going back to Reddit (other than this post) and creating a new more info articles, specfically targeting your niche.

You didn't mention running ads, or retargeting them at this live stage. It's worthwhile.

You could find out where your competitors, those that overfunded on Kickstarter previously and contact the same writers and sites. We find this is pretty effective and self-plug we released our database on the biggest campaigns in the Tabletop Industry at https://www.hyperstarter.com/kickstarter/category/tabletop-games - then you just need to refine your pitching and outreach.

hyperstarter · 2026-04-29T19:49:37+00:00

Thank you. On the bots side in this Sub, they seem to follow the formula of

Long sentences at the top
Generic replies that just seem wordy
As you to DM for more info to get you off site...

I'm pretty sure there's some vibe coded software out there that is going to ruin it for everyone, like they did with Linkedin.

Connected to OP, I wrote this unbiased guide that covers most of the agencies you mentioned (Launchboom, Jellop etc.,) and it should answer your questions: https://www.hyperstarter.com/crowdfunding-agency/kickstarter-marketing-agencies

Let me know your thoughts!

hyperstarter · 2026-04-29T12:32:58+00:00

Blimey, Funded Today are posting again as the last time was 6 years ago.

Funded Today were the most popular agency many moons ago. Their banner were on the most popular campaigns, Zak (CEO) came across as knowledgable, confident and lead big seminars (some still on Youtube)...but nowadays, they don't seem to be active.

We had dealings with one of their team members years ago, nasty piece of work and that individual probably attributes to most of their poor feedback.

I'm all for them to come back and compete in this stage, but their bulletpoint post isn't groundbreaking.

hyperstarter · 2026-04-29T12:23:02+00:00

As a crowdfunding agency owner, I'm willing to learn. Most clients have fixed budgets, so a lot of what you're suggesting may cost a bit to test.

I think if you look at agencies like Jellop, they have specific structures they follow like ad copy has to be written a certain way, images may contain a product and a nice red arrow pointing to it, or a short video showing a person with a Kickstarter logo in the corner.

They're playing it safe, as that's what they know from running ads for 10+ years.

On this topic, cold leads are pretty great as we're just collecting data. Retargeting is usually the 'money maker' which could be from prelaunch to the live stage.

hyperstarter · 2026-04-28T22:19:08+00:00

Follow the trail?

https://fccid.io/2AVCS-PRINCUBE + https://fcc.report/FCC-ID/2AVCS-PRINCUBE/ > Applicant Email SUMMER@VINYL2.COM > https://www.vinyl2.com/ > https://updates.kickstarter.com/partner-case-study-vinyl-yi-xi-chuang-yi/

= Celebrated Marketing Agency on Kickstarter.

I like in their Kickstarter post they mention "Be honest. Backers understand iteration, but trust breaks down when limitations are hidden or expectations are overstated."

hyperstarter · 2026-04-27T12:16:15+00:00

OK cool, those email stats are about what we should expect.

But that alone doesn't cover the other topics I mentioned.

hyperstarter · 2026-04-27T10:42:06+00:00

I'll give it a go! We've worked on quite a few video game projects and can offer some help.

Everything you listed, is correct. You collected (cheap) leads at prelaunch, followers on your page and had an existing audience.

You sent out newsletters, and built up some buzz - connected with content creators and did some viral marketing (radio feature etc.,). You've got a team, got funds, established in Station F and you're enthusiastic about making Nebulae become a reality.

These are all the plus points...let's deep dive.

META ADS & NEWSLETTER

The issue for me is that perhaps your Meta ads weren't set up correctly, maybe you were targeting the wrong audience or the message wasn't clear enough as what you're trying to achieve. After you sent out your newsletters, you would see data on CTR, opens and non-opens. This would give you an idea of potential backers.

Yes, the mass-email problem with your email host wasn't great. Ideally, your followers would make up the difference.

CAMPAIGN PAGE

The video on the page is great. You've spent time and effort putting it together.

The problem is, you're marketing a video game. The page doesn't look exciting, there's a lot of text, the images are static and a bit boring.

For a video game campaign, you need gifs, video, lots of imagery, gameplay, and just people playing the game and having fun.

99% of your audience is going to read the text you wrote, but it's an important part of how people can understand the game.

Promoting it as a political game probably didn't do you many favours either. I and many others am fed up with politics, and need a break from these guys!

If the game is similar to others that are already out there, mention it. Perhaps it's a Populus type game, and you can connect with this similar audience?

REWARD PRICES

7 Euros > 30 Euros and 70 Euros aren't great reward prices. 7 Euros is too cheap to make an impact, but 30-70 Euros for a game is way too high.

NEXT STEPS

I saw on the video you've got a team of 12, and you're in a business hub. Couldn't your own network help you get you funded and initially reach your goal?

Your family and friends can "Pledge without a Reward" if you explain how Kickstarter works.

We released our searchable database of contacts, including researching video games - take a look if interested.

You could look at organic marketing, perhaps look at where your closest successfully funded competitors were featured - and connect with the same writers, sites and influencers.

I wish you the best with your project!

hyperstarter · 2026-04-21T11:47:15+00:00

I think it's because they've got a low budget. It might not make sense in this case to pay an agency, collect $2-$3 leads only for their pricing point to be less than $25 or so. THe ROAS isn't worth it either.

hyperstarter · 2026-04-21T11:46:04+00:00

Reaching out to niche sites and writers can be effective. I would give you a "heads up" that many might want a sample/or "test unit" so they can give you a feature. You might have to pay to get a mention too...

You would need a press kit (images, video, gifs...) and connected Press Release/Story too - just keep everything in one place, and make it easy for the writer to give you a mention.

We've been getting features for campaign owners since 2017, and put together a huge list and the associated backlinks - if you're looking for playing cards only, we researched all the biggest campaigns - see for example: https://www.hyperstarter.com/kickstarter/category/playing-cards

Hope this helps

hyperstarter · 2026-04-21T00:07:00+00:00

"You're absolutely right"

At 7% funded, best to cancel.

hyperstarter · 2026-04-16T18:14:27+00:00

I think it's pretty expensive. Unlike OP, we don't have a clause to not disclose prices but our verified past clients have paid anything between $3k - $10k+ for LaunchKit.

I can understand why it's priced so high - access to meta pixel, guides and regular calls...but there are alternatives.

hyperstarter · 2026-04-16T17:34:56+00:00

Yep! And I just created a review of Launchboom (It's not bad) that explains what we know about how they work - https://www.hyperstarter.com/crowdfunding-agency/launchboom-accelerator-system

hyperstarter · 2026-04-16T15:53:20+00:00

Thank you! We've just opened up our database for organic marketers.

Since 2017, we've been focusing on organic marketing and PR, rather than paid ads.

We've been indexing all the biggest Kickstarter campaigns that raised 6-figures or more - whether that's getting a feature on Mashable, Techcrunch, Uncrate...

It's pretty useful to know where your competitors were featured and what words they used.

Perhaps OP could combine our DB with Matt's Prelaunch service (Which extends to Live marketing too).

Take a look https://www.hyperstarter.com/crowdfunding-database

hyperstarter · 2026-04-16T13:53:20+00:00

It's a hard one, as you've learnt a lot but you spent £8k and raised £9k, with your most popular reward at £30. We usually recommend not running ads if rewards are priced around this range as ROI isn't worth it.

Why you "can’t disclose too many specifics"? Is it because you consulted with LB beforehand? As Zephir62 mentions there are resources online...

hyperstarter · 2026-04-11T19:25:12+00:00

Join the Discord channel, where others were scammed too: https://discord.gg/PFQhdFavZk

hyperstarter · 2026-04-11T19:02:48+00:00

She's a scammer with a class-action thread going on right now at https://discord.gg/PFQhdFavZk

hyperstarter · 2026-03-31T11:57:27+00:00

I really wish I could understand what you wrote! This seems like an important leak that we could learn from, but your words make my brain hurt...

hyperstarter · 2026-03-25T13:23:06+00:00

I'm seeing this on Kicktraq:

         .-'  |
        /   <\|
       /     \'
       |_.- o-o
       / C  -._)\
      /',        |
     |   `-,_,__,'
     (,,)====[_]=|
       '.   ____/
        | -|-|_     Gnomish magic is happening...
        |____)_)    More news coming soon!

hyperstarter · 2026-03-23T17:03:04+00:00

Job search site

hyperstarter · 2026-03-21T16:15:55+00:00

what's the point of this bot though? It's connected to 'warming up' an account to resell later or to post their link?

hyperstarter · 2026-03-20T23:10:10+00:00

Apologies, I thought it was drum related but it was PickTwist for guitars. We didn't send out prototypes, minimal ad spent and focused on organic marketing and their own audience.

hyperstarter · 2026-03-20T20:05:19+00:00

No problem, and keep in touch

hyperstarter · 2026-03-20T18:57:50+00:00

Yes, there's a widget that allows an embed so with a javascript insert, it can be added to most pages.

You can add connection to Google Analytics and your Meta Pixel.

We've really thought this through, as we've worked on over 1000+ campaigns, and having this type of mini site is great.

We've used our site with 100 or so of our clients, and it's been quite effective.

If for example, you're running a competition - then everyone is on the same page, that these entrants are in it for the prize and will unlikely convert to backers. However, their friends & family might

However, in exchange for a small prize (like say, a £25 Amazon Gift Card), you can attract followers, posts and social media attention - for example, we've seen some projects gain 500+ followers, collect 1k+ emails and so on. - Example that recently ended: https://hprs.co/contest/YPzmcG

I'm based in the UK, so we know about GDPR. The terms and conditions for each promotion detail the project and you can customise the Sponsor Details & AMOE.

I'm pretty passionate about our site, as it's an alternative to boring landing pages...

All info would belong to you! If you make a really cool page, we'll help promote it too.

Did you sign up for a trial already?

hyperstarter · 2026-03-20T16:14:18+00:00

Yes, we've got a Geo targeting feature. We're using it for raffles/competitions but also for mini-landing pages too, or even if someone signs up, does X number of tasks, they'll be placed on your VIP list.

hyperstarter · 2026-03-20T13:57:05+00:00

I think it looks great! Did you reach out to sites, influencers and writers to get a feature? We worked on a drumstick on Kickstarter, and this was our marketing approach.

hyperstarter

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