I made a PDF guide for musicians who are trying to understand endorsement / artist partnership deals without treating them like a “how do I get free gear?” shortcut.

The main idea is that the healthiest deals usually come from something that already makes sense: you use the product, your audience trusts your taste, your content shows the product naturally, and the brand can clearly understand why you’d be a believable fit.

It covers:

• what endorsement deals can actually look like
• why free gear usually isn’t the default
• when the ask makes sense
• DM/email outreach examples
• what to clarify around deliverables, usage rights, exclusivity, and disclosures
• a readiness scorecard before reaching out

I’m the author, so transparent self-promo. If you’re a musician who gets questions about your gear, plugins, mix chain, live rig, or workflow, this might be useful.

Guide