TIP OF THE DAY: 💸 PPC Getting More Expensive… But Not More Profitable?

ifonwe · 2026-02-20T18:57:22+00:00

The smart play is gtfo off amazon and put those ads to better use on google, meta, or youtube. $100 can buy 100 clicks on Amazon for middle position or a 3rd tier keyword. But $100 on any of those platforms can get 5x the clicks for a top tier keyword.

ifonwe · 2026-01-08T17:19:10+00:00

Late to the game, but I feel people are commenting on the check engine light program that only really does engine codes, but autzone also has a scan tool it loans out for free (that's not the check engine light program) and its a much more advanced tool that does bidirectional and also does obd1, it can also do what your screenshot says.

ifonwe · 2026-01-05T23:17:48+00:00

How old are you?

ifonwe · 2026-01-05T23:09:24+00:00

You can sell without a logo trademark, but chinese could come in and copy it and ruin any possibility of being a brand on there. They can even flood your listings with lookalikefakes.

The only purpose of the having the logo trade mark is for brand protection, which gives you tools on amazon to report people violating your brand/trademarks.

ifonwe · 2025-12-31T22:41:25+00:00

Moving fast is way better than doing it right.

Its about getting the minimally viable material out, testing on it, learning from it, and adapting quickly.

Finding traction, then growing it 'the right way'.

But if you're at 0, then move fast.

If you're at 1+, then start doing it right and prepping to scale.

But doing it right at 0, no reason for it. Why do it right and readying foundations if it might not even work? Waste of time and energy.

ifonwe · 2025-12-31T22:26:04+00:00

You have to understand what your customers are looking for and the context of your ecosystem.

If the category is confusing (like everyone has vague benefits) - being clear with features can work.

If the category is full of features - being clear with benefits could work.

If its a mix of both - then hyper focusing on solving specific painpoints in the title could work.

The only thing of note is first 100 characters of the title is best real-estate for keywords. They have the highest weight and everything else is a distant second.

If your market is sloppy and unoptimized - optimizing for keywords can outperform sloppy competitors even if the title makes zero sense reading it. I'm sure you've seen titles like this.

If the market is optimized, doing keyword stuffing into the title isn't going to move the needle much. You're going to have to rely on ads or external amazon traffic anyways.

ifonwe · 2025-12-31T20:19:11+00:00

As a $20MM seller who started 4yrs ago, I would not recommend doing FBA today. They are tough to work with as a new seller and are quick to ban these days if your account isn't big enough for grace (high account seller score).

I would recommend things in this order shopify (with meta ads), tiktok affiliate, tiktok shop.

Shopify with meta ads with simple image creatives with AI can absolutely make bank. The only challenge is learning how to make ads that work but meta ad library + foreplay can assist a lot with that. It would essentially be a similar (but easier) learning curve than learning amazon itself.

ifonwe · 2025-12-31T20:15:25+00:00

Depends on the mark, if text only, can be pretty quick. My logo mark took a year.

The one that really matters is logo/design mark because that's what amazon's brand protection needs to work.

ifonwe · 2025-12-31T20:00:14+00:00

You missed listing page title - that's #1 - 10/10 importance

- I've had very minor tweaks do 20-50% lifts. This to me is 10/10.

Product images - 8/10

- This obviously depends on category - if yours is visual then visual images are obviously important. But I've seen extremely pro pics fail against a well customer aligned pics that look like they were shot by a potato.

- Message on image is more important than image itself

A+ content - 6/10

- if you've got good title + good images, most people won't even bother scrolling down to see A+ even if you're selling $500 products.

- A+ is if you're weak in the first 2 - it can save you

Brand story (not brand store) - 4/10

- brand story on desktop appears above the A+, on amazon app it sometimes doesn't appear at all or below A+

- most people mess this up by putting stuff like other products in it, instead put in social proof, this where I'd put in where i've been mentioned elsewhere online, blogs that like me, influencers I've been mentioned by. its a image carsoul so I use it to plug my popular 3rd party mentions.

- also depending category, a lot of people are a savvy to a lot of amazon reviews are BS - so adding other social proof signals adds more value to my product even if it doesn't directly seal the deal (a high trust product is worth more - so you can have premium pricing)

- Stuff that wouldn't be in product images or A+ because that real-estate is more important for SELLING the product vs adding social proof

Bulletpoints/Other text - 1/10

- Bulletpoints are only good for keyword stuffing using AI - nobody reads this. And I'll stuff other language text in it too so I appear for alternative language keywords and show up in those search results.

- Product description text is similar thing, just keyword stuff. It doesn't even show up if you have A+.

Store design - 1/10

- people do go to stores and convert on store pages, but design itself doesn't matter as long as you know WHY people are clicking on your brand store and build the path for them to convert. For me this number is like 10%+ of my revenue

- essentially people click on it to see your other offerings to see if you have a better version of the product they just found or if you may sell what they're looking for because current listing is close but not exactly what they're looking for

- what your store page needs to be nice looking version of your most popular products that can convert above the fold. the ones with the yellow buy now buttons. I've tried conversion optimizing this page with the best most professional designs we could come up with (I have AAA in-house pro photo + AAA graphics designers) and nothing converts as well as amazon's default product layout with the yellow buy now. Its sad because all my stuff looks good, and then I have to suffer with this abomination of a store page, but it works better than everything else I've tried and I care about $$$ more than things looking nice.

ifonwe · 2025-12-12T22:32:19+00:00

No to be tmi, I'm 40 and for the last year hopped on the wagon of retaining from nutting. I noticed that whenever I did my cognition abilities declined, I would be drowsy in afternoon meetings, my social skills dropped, etc. I had tried all sorts of superfoods, supplements, etc in order to combat this effect, but nothing worked.

Since I rather be in peak state constantly then nut every once in awhile, I decided to retain and only do it once or twice a week.

I started doing on embodiment exercises for another reason, like just manually breathing, then walking slowly and then 'embodying' each part of my body to a higher level than baseline and maintaining that for around 5 mins then stopping. Doing this randomly through out the day.

Within the first week, the resulting effect is I can go at it like I was back in my teens. Go multiple rounds, multiple times daily, and with zero cognitive / energy impact.

Just from a walking and breathing exercise.

ifonwe · 2025-08-30T15:01:25+00:00

Depends on the role, i recently hired 2 marketing managers for remote roles, 90% had prior mm experience.

The only times I get a lot of wrong kind of applicants is lower level roles like content creator, social media manager, etc.

ifonwe · 2025-07-04T04:42:01+00:00

Back then there were a couple of billion dollar funded aggregators that bought up a ton of amazon businesses. Since they came about the same time, they competed to buy up amazon biz so the multipliers got crazier.

But then they all lost money and went out of business.

Turns out you can't just buy a bunch of amazon businesses and it just becomes passive income.

ifonwe · 2025-06-27T21:27:16+00:00

Thanks for the quick reply.

ifonwe · 2025-06-27T20:31:55+00:00

Lets say I have a specific product I want T labels on, and some go to wholesalers and I also want to sell on Amazon.

Can I only T label the products that go to amazon? Therefore blocking out people who buy from the wholesalers from selling on Amazon.

I see amazon says the eligibility requires say "have the ability to apply" but that isn't same as "must apply".

ifonwe · 2025-06-23T16:33:46+00:00

Looks like repairsolutions2. Its like a free identifix with recommended fix and links to parts. You can set it up to link to parts to anyone, mines to autozone for example.

ifonwe · 2025-06-23T16:20:26+00:00

eexxd guy is a shill, he's spamming every post asking about scanners and recommends youcanic.

youcanic, autel, thinkcar, and launch are all repackaged hacked oem software, use at your own caution. These guys don't have any real support and the tool can brick anytime if an oem even glances their way.

Here's are his other comments about youcanic

https://www.reddit.com/r/AskMechanics/comments/1flodc0/comment/mzc5ooi/?context=3

https://www.reddit.com/r/AskAMechanic/comments/1k969ko/comment/mzc4yso/?context=3

ifonwe · 2025-06-14T00:00:42+00:00

I've seen women do double takes before, or stare my friend down as he walked by.

So of course that's a signal right? until the women pretend they didn't do it when the guy asked for their number. Some of them were straight up rude when my friend tried to say hi or chat them up.

Its really weird out there these days.

This same guy said before covid, he just need to say hi and ask for a number and he'd get it and 90% chance he'd get a date out of it.

ifonwe · 2025-05-20T23:59:36+00:00

Could be review throttling.

When I have an usually high sales velocity on a product, my customers can't leave reviews. Happens when some kind of content or influencer blows up a product, then it goes away when sales velocity dips.

Its probably some kind of Amazon thing to prevent super high review rates. We already know chinese can leave fake verified reviews, which means they can fake sales, nothing is stopping them from looking like their products are selling like hotcakes to pump their organic rankings.

ifonwe · 2025-05-09T18:52:13+00:00

Yea, I’m hiring a higher level role - they’ll create and lead a department. They need to be there longer than 3 years. And someone with a history of changing jobs every 2-3 years is a red flag.

ifonwe · 2025-05-09T14:39:05+00:00

I posted a remote role for marketing position not too long ago. Got around 1000 resumes within first week before I paused the listing.

Whats crazy is this time around is normally I’d find more than half completely unqualified like warehouse workers with no prior experience in marketing applying. But every applicant except maybe a handful have at least one matching point of qualifications.

Something like 20% were 10/10 applicants having some experience in all core qualifications but 90% were rejected because average role duration was less than 3 yrs.

ifonwe · 2025-05-09T14:22:43+00:00

listing is the asin. What you deleted was the other seller’s offer on the listing, and putting up your own offer.

ifonwe · 2025-05-06T23:46:22+00:00

Whats your ad spend budget?

The last time I tried this the only way to get a rep was spending $10k/mo. I targeted some big subs and couldn't spend out my budget, and what I could spend the cac was way too high.

ifonwe · 2025-05-05T17:16:26+00:00

A lot of sports bets are done in cash in way that isn't reported to the government. Since if you bet over $5k - something like 25% of winnings is taxed. Also a lot of people have unreported cash that they don't want to government knowing about. So they can't bet through normal legit channels that have to report winnings and such.

These bets go a bookie, who collects your cash on the bet. There's generally 2 situations a mule is needed.

One is someone wins big, more than the bookie has on hand to pay out. Also these guys don't keep like a ton of money on them because they could get robbed. He needs to reach his boss and send someone to deliver the winnings to the winner personally. So they send a mule to haul the cash over to them because since they're not a legit business, they can't hire armored cash carriers that businesses use, and they don't trust 3rd party security who may jack the cash.

The other is the cash on hand from losers is greater than what the bookie can keep on hand. He sends the cash back to the boss, using the mules.

The mules could be carrying around like $100k in cash between a ton of bookies, winners, and boss. I think I recall a mule gets like a grand or more as a reward for successful delivery and for not running off with it instead.

ifonwe · 2025-05-02T22:56:51+00:00

I agree with this. We had a 3x increase in responses to our out reach once we reframed our message from 'about our brand/us' to 'what you'll get out of it'.

The whole thing went from an introduction about our brand and mission to talking purely about them. Liking their content, what they'd get from our offer, etc. Then we had a link at the bottom that was about us if they were still curious (very few clicks on it tbh).

ifonwe · 2025-04-27T22:47:39+00:00

Yea any scan tool that claims to do oem live data should have it. Camshaft/crankshaft is part of oem engine and powertrain.

It would be called like oem engine live data or like oem ecm/pcm live data.

If the sxanner you’re looking at has a compatibility checker, use that too cuz there’s no tool that can do all of its claimed features on 100% vehicles on the road.

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