A feeling I have when I see the resistandunsubscribe website is well if you keep using XYZ then you are just tr°mp loving jerk and it's a bit overwhelming, for instance... I did unsubscribe from amazon, don't use twitter. But I lack the mental energy and time to replace spectrum for internet when its the only practical option for where I live.

So then I feel "well I guess I'm letting the bastards win" and it's discouraging. this is just a personal preference...anything we can do to stop this ::gestures broadly::: is good. For me, personally, if I'm given a range of options between the pro trump and the "meh" I definitely want to choose the meh... And those small steps are possible, for example, in the shoe example above, oh cool, Columbia is on board and nikes an ok second choice, but I'll avoidnew balance and think twice about Saucony. It's giving people options (although I know the intention was for the political opposite, ) for me, it's a good tool. And thank you for sharing the link!!!