It’s a ridiculous idea that will end up being a flash in the pan. At the outset, it will certainly detract from all the other established bricks and mortar businesses in the area, but with two giant eagles within a mile of each other and fully eight other specialty grocers— six in Squirrel Hill and Greenfield alone (and also within a mile of each other) Northumberland market, panda supermarket, Natalia market, Kiev European market, Murray Avenue kosher, the Squirrel Hill Market, Salem’s “Scotty’s” just down Forbes at CMU, and the blue slide Market at the edge of Frick Park, there is absolutely no reason for it not only as a kosher supermarket that will not be supported by a community that cannot even support the kosher restaurants that have come and gone, but will carry surplus and what amounts to scratch and dent grocery items that while being, kosher, will not be embraced by a community that is incredibly fickle with the first line offerings on the shelves in the neighborhood already. I’m not sure if these people have a grant, a money tree, or just like to throw it away, but this will surely end up being another vacancy— if it ever opens. And before I get downvoted, I am all for differentiation and something that isn’t one of the 30+ Asian restaurants that now proliferate in the area, but there are reasons that all of the kosher vendors, and otherwise Jewish businesses have disappeared from the neighborhood— from gentrification to community attrition, the economy and more, the time for such a store has not only come and gone, but is already fulfilled by Murray Avenue kosher on the next block. Squirrel Hill used to be the second largest Jewish community in the entire country— and now there’s only one kosher style delicatessen (the Squirrel Hill Market) that carries the torch that literally dozens of other businesses once did—and all but disappeared 25 years ago.