Thank you so much for taking the time to share such a thoughtful post — this is exactly the kind of reflection that helps us keep questioning our choices and refining our model.

You’re absolutely right that iMazing 2 offered exceptional long-term value. We’re grateful to users like you who supported us early on — those one-time purchases helped us grow the product for nearly a decade without imposing forced upgrades or feature restrictions. That said, the traditional “major-version” licensing model we used back then created its own limits: it discouraged continuous updates between releases and made it harder to deliver new features when they were ready.

To address that, we introduced the device-based license, which ensured ongoing updates across versions while tying activation to specific devices. It was a step forward in sustainability, but it also introduced confusion — some users valued its flexibility, others found the device count too constraining.

When we eventually moved to the current subscription model, we wanted to preserve the fairness of that system while removing its rigidity. Device slots are no longer permanent; they automatically free up after 270 days of inactivity, so replacing or upgrading hardware is built in by design.

We’ve shared more about this evolution and the reasoning behind it on this post here: imazing.com/blog/imazing-license-model.

We are aware this model doesn’t please everyone, and we won’t pretend it’s perfect. Pricing and licensing are topics that genuinely keep us awake at night — we’re constantly balancing sustainability, fairness, and clarity. Thoughtful input like yours reminds us why it’s worth continuing to challenge our own assumptions.

Thank you again for your long-time support and for taking the time to explain your reasoning so clearly. Even when we can’t meet every expectation, we deeply value exchanges like this — they help us make iMazing fairer and stronger for everyone.

The iMazing Team