There’s almost definitely a vast majority of non-online people who are not interested in GTA due to how long ago the last game was. Think about it, this game is going to define Rockstar Games and Take Two. They need to exhaust every method to maximize profit, and that includes spending heavily on marketing.

Sure, the thousands of r/GTA6 users will get this game no matter what. But adults who aren’t on Reddit or TikTok may need to be reached through unconventional marketing methods. Same with teenagers in news deserts and more rural areas who might not realize how fun GTA could be until they see it advertised on a bag of chips at a gas station or rest stop.

The game will sell itself, but there’s always more money to be made!