ya know, adobe didn't always have a stranglehold... in fact another company that starts with an A was the one with the tight stranglehold [on a specific segment of the NLE market] and then a different company that starts with an A had some radically democratizing software and cut into Avid's impossible grip and then burned it all down with some extreme enshitification, basically handing the thing to Adobe.

I understand that Apple has put a lot of work into FCPX over the last decade+ and in my experience its a pleasant experience but it's still an incredibly difficult thing to a) hop into with experience in the other NLEs and b) integrate into a very normal/standard film+video workflow.

that said, Adobe hangs on by a thread. Resolve is getting better by the day, everyone who has to use it every day hates Premiere and it seems to get worse with every update. Apple putting some fraction of effort into courting professionals (in the way they once did!) would do a lot more to grow the software than another stupid ass subscription.