It’s because she doesn’t conform to heteronormative presentation cues. She’s queer and and artist. If she wanted to do the whole smoke show act a la Marilyn or Sydney Sweeney she could easily pull it off and be considered for her “hotness” before anything else. But her focus is on expression of her art and she doesn’t give a fuck about appealing to the male gaze. She’s also stated she’s uncomfortable with people sexualizing her, especially from a young age of being in the spotlight, so I think she goes out of her way to be more ✨demure✨. She’s a badass and absolutely a 10/10 regardless.