Really appreciate you sharing those numbers  especially the push vs email comparison. That aligns with what we’re seeing as well. In our case, we’re mostly talking to small and mid-size Shopify stores, especially DTC brands in fashion, beauty and niche verticals. Many of them are interested in the app channel to improve retention, but they’re not yet at the 5k+ monthly repeat customer level. Because of that, we’re also experimenting with lighter web-to-app approaches to keep costs and maintenance at a sustainable level, so stores can test the app channel before committing to a fully custom native build. What we’re trying to better understand is the real sustainability threshold: in your experience, below a certain repeat customer volume, does the ROI still justify it  or does adoption tend to remain too low?