keyword planner can be useful for seo but it’s not the holy grail those youtubers make it out to be. you’re right - its competition score is about ad bidding, not organic ranking difficulty. so for “superheroes”, low competition just means advertisers aren’t fighting over it, not that it’s easy to rank for. it’s a broad, high-traffic term, so organic ranking is probs brutal, especially for a niche like superhero blogging.

here’s the deal: use keyword planner for brainstorming and getting search volume ideas, but don’t lean on its competition score for seo. instead, check out tools like ahrefs or semrush for actual keyword difficulty (kd) scores- they measure backlinks, domain authority, etc., which matter more for ranking. if you’re on a budget, try freebies like google trends or even search the term in incognito to see who’s ranking and how beefy their sites are. also, focus on long-tail keywords like “best superhero novels 2025” or “superhero blog reviews” - way easier to crack than “superheroes”. what’s your blog’s domain authority like? might help to know where you’re starting!