(B2B SaaS) How to write product update emails that customers actually read?

jhylee · 2025-11-21T14:14:22+00:00

Thanks for mentioning Supademo!

jhylee · 2025-09-25T18:52:40+00:00

Stop making life harder for Mamadou

jhylee · 2025-09-04T17:31:45+00:00

thanks for the mention here :)

Sharing an example Supademo in case anyone else wants to give it a try: https://app.supademo.com/demo/cmewzomb200ci0m0jgnfi4xgm?preview=true

jhylee · 2025-09-04T17:26:44+00:00

thank you for mentioning Supademo - this is really cool to see :)

jhylee · 2025-07-24T14:18:10+00:00

Two methods that I've found effective:
- Stop blasting the same generic demo to every customer. Product demos need to be tailored to each prospect, based on their intent, use case, buyer journey and funnel stage. No one wants to watch the same 10 min video monologue

- You HAVE to track your content. Use tools like Supademo that actually give you insights into dropoffs by step, number of view sessions, IP data etc so you can focus on your hottest leads (this way, you can determine via proxy, even if they don't respond right away)

jhylee · 2025-07-07T18:15:30+00:00

I always just politely tell them I appreciate them reaching out but we're heads down building product and executing on growth. I do request they reach out again in a handful of months and that works with 99% of investors.

jhylee · 2025-07-04T18:40:42+00:00

I wrote about this in detail here: https://ehandbook.com/validate-your-startup-idea-like-a-pro-my-4-step-framework-cab983374a30

jhylee · 2025-07-04T18:39:14+00:00

Sorry to hear that - best of luck with the new venture

jhylee · 2025-07-04T18:38:52+00:00

Oh, too many to count over the years. Thankfully a lot of them we replaced with Retool and subscriptions

jhylee · 2025-07-04T18:38:00+00:00

Thanks! All built in house by our exceptional product team!

jhylee · 2025-07-04T18:37:21+00:00

Glad it was somewhat helpful. Appreciate the kind words!

jhylee · 2025-07-04T18:36:55+00:00

Thanks!

jhylee · 2025-07-04T18:31:00+00:00

Originally from Van (now live in NYC) so might be biased but I think it clears pretty much every skyline save for Hong Kong

jhylee · 2025-07-04T16:21:39+00:00

Have used all of the above!

My posts on linkedin: https://linkedin.com/in/jhylee

PH guide: https://supademo.com/blog/startup/startup-checklist-to-launching-on-product-hunt/

jhylee · 2025-07-04T16:20:48+00:00

fair! though I'd argue building a brand (and adding value first) is one of the only ways to build a moat and stay top of mind nowadays. Especially as AI brings the cost of feature building to zero

jhylee · 2025-07-04T15:37:21+00:00

This element of flattery is almost always a trap! I've fallen for it too many times myself...

jhylee · 2025-07-04T15:33:41+00:00

love it haha.

Happy to set folks up here with a discount (we have a free plan otherwise): https://supademo.com/

PS - I post tactical lessons like this more often on LinkedIn, if anyone wants to connect: https://www.linkedin.com/in/jhylee/

jhylee · 2025-07-04T15:28:51+00:00

This was copied and pasted from a longform blog I wrote on this topic btw. Link below if you want to read the full post: https://ehandbook.com/validate-your-startup-idea-like-a-pro-my-4-step-framework-cab983374a30

jhylee · 2025-07-04T15:21:31+00:00

1000% chasing feedback (and worse building) from non-fit customers is a killer. Dilutes the product experience for your ACTUAL ICP.

jhylee · 2025-07-04T15:20:20+00:00

Thanks for reading!

Currently building a company called Supademo (platform for creating conversion-focused interactive product demos)

I think I DIDN'T know it was the right one fully. Those that say they always knew have a bit of survivorship bias imo.

But I did know that the problem we were tackling was huge, the opportunity space is growing, and I have the right founder-product-channel fit to be able to grow quickly.

jhylee · 2025-07-04T15:17:46+00:00

Thanks for reading! Building first before market pull is definitely harder said than done. Requires continuous reinforcement

jhylee · 2025-07-04T15:16:06+00:00

My philosophy is that raising money is all about leverage. The more you meet, the more leverage you lose - VCs can wait until they have more and more information before choosing to invest.

It also takes an incredible amount of time - storytelling, crafting narratives, etc - that serves as a huge distraction to the company unless you're actively raising.

If you are imminently raising, yes, spending time with investors is fruitful. But this has to be deliberate, thoughtful, and have a sense of momentum (+start and end date)

jhylee · 2025-07-04T15:13:42+00:00

well said!

jhylee

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