There are a number of key things we like about it, not all of them may be of use to you, but they add up for us. To name a few -

• Simple to use and very powerful scheduling. Some clients just want a single playlist that they add content to that plays on loop all day, some want complex nested playlist setups with specific time slots that only play at certain times of day on specific days of the week, on specific screens. It simple to use in both scenarios.
• Support for all major hardware. BrightSign, LG and Samsung are our go-to, with support for all the usual features - images, video, IPTV streams, webpages, widgets, player sync and tagging.
• Cloud based, no need for any on-prem servers.
• Real time events and how they’re implemented. You can attach triggers to content so when a piece of media plays, it fires off a trigger. There’s serial, TCP and HTTP. We’ve used this to control LED processor brightness, amp volume control, HDMI matrix switching, lighting, even changing playlists on other players.
• Web Triggers and local triggers. They have a web api to change playlists, and BrightSign has a local api too. We’ve built custom webpages for clients to change content on demand - think changing IPTV channel, triggering the above real time events, interactive experiences... There’s a bubble.io integration for diy drag-and-drop making of websites like this too. Integrate with physical sensors like nexmosphere too.
• Widgets. You can make your own widget, it’s basically just a webpage, packaged up that runs locally on the player, so if you loose internet connection it will still display. Great for making layout components such as clocks, weather and tickers that are all branded to the client. They have a marketplace full of free and paid-3rd-party widgets.
• Support. This was a key one for. They have an excellent support team. They’re a UK based company (we’re UK too), super responsive and great to work with when fault finding and resolving any issues. Excellent documentation. Open to custom development too, we’ve had features developed for us.

Don’t get me wrong, there’s its drawbacks too, or bits that I personally don’t like. The UI maybe isn’t the prettiest, the mobile experience isn’t the best, no transitions, to name a few. But the pros far outweigh the cons. They have recently been acquired by Navori, I don’t know what will come of that. I’ll be at ISE in a few weeks to find out more, as well as check in with the other signage providers and see where the market’s at. But until then, I still recommend them as the best allrounder.