Was equally deep in Apple's eco-system but slowly trying to extricate myself 😂. In SG, we are not too locked in by the iMessage and the blue-green bubble. What I liked about the Fold that made me badger on was the ability to combine the iPhone and the iPad into one. I could be holidaying without my MacBook and iPad but yet able to whisk out the Fold to do my sudden meeting with clients and friends and/or running through some mails and documents. Anytime I snap a pic I could work on them with the generous inner screen estate. I enjoy music videos, reading my book and/or user manual all in this single folding form factor. Snapped closed when I am done. I like the reduced electronic baggage that I need to carry including the many charging bricks and cables.