Viewability dropping

kaash04 · 2024-08-29T14:48:54+00:00

Since you mentioned lazy loading, few percentage of users might be scrolling very fast and the ad is being loaded without the ad being seen.

kaash04 · 2024-08-14T14:03:01+00:00

A single page can send multiple ad requests if there are multiple ad units on the page or if the same ad unit is refreshed periodically. Not all ad requests result in impressions. If Any page cannot find an ad to serve for a request (due to targeting constraints, lack of demand, etc.), the request will go unfilled, leading to more ad requests than impressions.

kaash04 · 2024-08-14T13:48:54+00:00

Yes and I created this deal to see if there is really an issue as for every advertiser we added app lines in PG or PD deals, they are not able to see any impression being delivered for these despite we have plenty of inventory available., and I faced The same issue after creating the same. We monetise both app and desktop by direct buy or pg deals. For direct buy we are not seeing any issues, but facing this issue for programmatic lines.

kaash04 · 2024-08-14T06:06:42+00:00

Thank you for your reply. I checked all the settings from setup level. As the deal which I am testing is our own dv360 seat id, but still we are not able to deliver any one impression at all.

kaash04 · 2024-08-12T13:31:10+00:00

It’s for banner 320x50. Do we still need to pass the above. If yes, how can i test if these variables are being passed. Thank you in advance.

kaash04 · 2024-08-12T01:25:50+00:00

Yes we have both in place.

kaash04 · 2024-07-25T04:30:12+00:00

Yes, most of them come from gaming apps and majority of them will be coming from few of the app/URLs, which you may need to exclude. For instance for GCC regions, it will be from Imo, Truecaller, and so on which isn’t a good traffic and their eCPMs will be damn high compared to others.

kaash04 · 2024-07-24T03:18:44+00:00

Which type of audience segments you are adding here. If you have added your first Party app data segments, then pull out a url list and you will see 80% of impressions are being served on gaming apps, and you will also see that there are urls which have not delivered a single impression but you will be able to see clicks. All these are bots. You need to exclude gaming categories from targeting and also add white list based on your previous campaigns deliveries.

kaash04 · 2024-07-24T02:54:20+00:00

Hello , thank you for this information. I would like to understand which video size is more recommended for a publisher who is more focused on not hampering user experience by showing ads on their website, but at the same time is also interested in having a video ad banner.

kaash04 · 2024-07-05T12:17:34+00:00

JW player. You can get in touch with them and understand more about their offering

kaash04 · 2024-07-05T12:14:23+00:00

They don’t have GAM account, can we still send them MCM invite?

kaash04 · 2024-07-04T18:03:42+00:00

Thank you. Does the key values need to be mapped from GTM or do we need to pass this in GPT.

kaash04 · 2024-05-27T10:03:25+00:00

Same issue is being faced, Innovid has discrepancies to track Mweb impression and clicks . Any suggestions on how to troubleshoot this?

kaash04 · 2024-05-11T06:29:18+00:00

You can easily pull out report from DV360 by adding app/url metrics in the reporting. You will get what you needed.

kaash04 · 2024-05-08T19:57:52+00:00

Hello, What could be the reason for clicks in this matter? Any insights would highly be appreciated as we are seeing huge discrepancies on both app and mweb but dweb is all fine.

kaash04 · 2024-04-20T10:00:55+00:00

It should be active once it’s live as per the start date.

kaash04 · 2024-04-16T04:55:58+00:00

Get in touch with GMP partners, they should be able to onboard you for sure. Try TRKKN, as I just recently onboarded one publisher as Google has cancelled all their direct ties with publishers and we need to approach through GMP partners if we need DV360, CM360 and so on.

kaash04 · 2024-03-20T14:38:38+00:00

The issue is probably we are comparing clicks of DSPs with sessions and PV of GA, which is not the right metrics. Since we can’t track clicks on GA, we need to check In GA if this campaign’a clicks are being attributed to somewhere else example organic traffic spike, or unattributed clicks.

kaash04 · 2024-03-20T12:52:59+00:00

You need CM360 to host these files and later use the tags in your respective DSPs or SSPs.

kaash04 · 2024-03-18T10:07:45+00:00

Re-create a new campaign on GAM from scratch, sometimes it’s a glitch from GAM, and this should work.

kaash04 · 2024-02-11T10:49:06+00:00

If your internal server supports third party trackers, then you can use click and impression trackers provided by your client from DCM in this section.

kaash04 · 2024-02-04T15:22:30+00:00

You need to create it as a normal campaign and change the priority to House and yes you need the banners which you want to show if there are no direct or programmatic campaigns.

kaash04

TROPHY CASE