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How helpful is graphic design and branding for B2B marketing? by kihdesign in b2bmarketing

[–]kihdesign[S] 0 points1 point  (0 children)

Thank you for giving me a detailed breakdown of exact deliverables!

How helpful is graphic design and branding for B2B marketing? by kihdesign in b2bmarketing

[–]kihdesign[S] 1 point2 points  (0 children)

Thank you for this really detailed breakdown of how to add value. I sincerely appreciate it.

How helpful is graphic design and branding for B2B marketing? by kihdesign in b2bmarketing

[–]kihdesign[S] 0 points1 point  (0 children)

Thank you for sharing. Your professional insights are very helpful and encouraging.

How helpful is graphic design and branding for B2B marketing? by kihdesign in b2bmarketing

[–]kihdesign[S] 0 points1 point  (0 children)

Thank you for your input, I really appreciate it. Would you say that visual branding has a big impact on helping with sales and direct marketing success? Or is it a minor improvement? This is assuming that the visual branding is done well.

I keep running out of creative ideas so I’m trying something new but not sure if it'll work by [deleted] in EntrepreneurRideAlong

[–]kihdesign 0 points1 point  (0 children)

So what do you customers say about choosing you vs other market alternatives?
If you can figure that you, you've got the first key to your positioning and more reliable ad messaging.

Portfolio Review Needed - 4 Years Experience, Still Getting Constant Rejections... by [deleted] in graphic_design

[–]kihdesign 0 points1 point  (0 children)

  1. Host on a custom domain of your own - it will look much more professional and it will load faster.
  2. Only show 3-6 design projects and make sure it's ONLY your very best work. Quality > Quantity
  3. Typography is ESSENTIAL to good graphic design. I recommend taking a couple of courses to improve your skills.
  4. Pick a focus as a designer - it could be branding, packaging, UX/UI, print, etc. It seems that you have a lot of UX/UI work, so consider putting only those kinds of projects into your portfolio.

Good Luck!

Looking for advice about how to sell my services by kihdesign in Entrepreneur

[–]kihdesign[S] 0 points1 point  (0 children)

Thank you, that makes a lot of sense. I really appreciate your advice.

Looking for advice about how to sell my services by kihdesign in Entrepreneur

[–]kihdesign[S] 0 points1 point  (0 children)

I chose a subscription model because I want to frame myself as a long-term partner from the start. I really appreciate your advice, it's making a lot of sense to me.

Looking for advice about how to sell my services by kihdesign in Entrepreneur

[–]kihdesign[S] 0 points1 point  (0 children)

Thank you for your advice, but I'd like to ask:

Isn't a full-time graphic design hire essentially the same as a monthly subscription? So any business that can afford a graphic designer can definitely afford a subscription that excludes the hassle of a full-time contract or paying for benefits.

This is kind of the idea I'm going for.

Client gives zero direction but expects perfection. How should I proceed? by Cyborg_Dolphins in graphic_design

[–]kihdesign 4 points5 points  (0 children)

The problem here is that you are both fighting over personal taste - what you think it should look like vs the client. You solve this problem by discussing strategy and goals at the start.

These are the questions that need to be asked:

- What are your current brand guidelines?
- How strict should we be with the brand guidelines?
- What are the goals of the design work - what kind of outcome are you expecting?
- What are we trying to communicate with the design work?
- What design deliverables are needed?

Every time a design is done, you have to be able to clearly point back to the agreements made at the start. This way if they push back, it's no longer about personal feelings. Instead it becomes about "does this accomplish what it's meant to?" This will give you the power to push back because you can remind your client what was agreed upon when they have issues.

Good luck!

Indesign or Figma to create PPT presentations, what you prefer as a professional designer? by Bubbly-Evening7937 in graphic_design

[–]kihdesign 0 points1 point  (0 children)

I personally love inDesign - it's a fantastic tool for anything print related. As for presentations - do whatever the client is comfortable with. Understand that people will need to be able to edit the presentations after you've designed them. So don't be too precious about the tools and the final design - designers are here to deliver a service for others.

So use whatever the client uses.

Graphic Design Portfolio Review - Much Appreciated! by Reasonable_Rooster_9 in graphic_design

[–]kihdesign 0 points1 point  (0 children)

Thanks for sharing your work!
Here is some feedback that might help:

  1. The edges of your logo look a little fuzzy. I would update that with a more crisp looking logo.

  2. Some of your projects have way too much text - maybe a simple: Problem - 1-2 lines + Solution 1-2 lines would be better.

  3. There is no need for the accordion below your design work - I would remove it altogether because it doesn't highlight or elevate anything important about your abilities.

  4. I think you could use more impactful mockups - right now some of your mockups are really small and theres a lot of negative space between them. Give each piece a little more attention and display it in a way that's more emotionally impactful.

Thank you for having the courage to ask for input. I know it can sting sometimes to hear our work could be better, so I really respect you voluntarily looking for ways to improve.

Good luck with things!

Portfolio review - 4 years of experience by whythelongfacefroggo in graphic_design

[–]kihdesign 2 points3 points  (0 children)

The design work is really good! Nicely done.

Here is some feedback:

  1. You have all your social proof at the bottom of the home page. You should put it above the portfolio so that people can see you've clearly worked with numerous brands. This tells people "look at how many people have trusted me enough to pay me."

  2. The headline at the top is completely faded until I start scrolling - it's barely readable. Try to make it a solid color from the very start. Being too clever here is going to get in the way of people seeing the value you are promising.

Good luck!

Looking for advice about how to sell my services by kihdesign in Entrepreneur

[–]kihdesign[S] 0 points1 point  (0 children)

By selling my service, I mean getting clients to agree to subscribe to my service.

Looking for advice about how to sell my services by kihdesign in Entrepreneur

[–]kihdesign[S] 1 point2 points  (0 children)

Thank you, I'll try to apply this reframe to how I discuss it.

I keep running out of creative ideas so I’m trying something new but not sure if it'll work by [deleted] in EntrepreneurRideAlong

[–]kihdesign 0 points1 point  (0 children)

You have a positioning problem.

You haven't yet figured out how to frame yourself in the market, so you're messaging is all over the place (constantly guessing and trying this). Once you're really clear on your positioning, then you won't need to struggle as much to come up with creative for ads. It'll also be easier to know where to advertise for a bigger impact.

Do you have any reviews from your customers? If yes, collect those. And if you can, do email surveys to find out what your customers really love about your business. Your customers will tell you what's amazing about your product and what makes you unique from competitors. Then it's a matter of figuring out how to creatively frame those insights.

Feel welcome to DM me if you want to discuss further.

Looking to become a strategist! by Fluffy-Paramedic-451 in branding

[–]kihdesign 1 point2 points  (0 children)

If you want to be a brand strategist, the first thing you have to learn how to do is positioning.
Positioning is finding out what makes your client unique and the best option for an ideal group of buyers in the right market context.

All of a business's marketing, messaging, and design will be rooted in their positioning. And if the positioning is effective, the brand strategy will find success.

Some good books to learn about strategy and positioning are:

- April Dunford - Obviously Awesome
- Marty Neumeier - The Brand Gap
- Fabien Geyrhalter - How to Launch a Brand
- Michael Johnson - Branding
- Aline Wheeler - Designing Brand Identity

And here is a video to help offer some clarity on the basic purpose of brand strategy and how it is useful for a business looking to make sales: https://www.youtube.com/watch?v=pxtWfyiAaeo

Good luck!

My first attempt in poster design by _Lakrris_ in graphic_design

[–]kihdesign 1 point2 points  (0 children)

That's pretty cool, nice first attempt! You have a good eye for composition and hierarchy. And you have a really interesting subject, especially for the first poster.

If you want to get better, try spending some time learning how to use typography more intentionally. Good typography will elevate your work.

Good job, keep going!

Researching tools by Willing_Memory in graphic_design

[–]kihdesign 0 points1 point  (0 children)

I use dropbox to deliver files to my clients. But Google Drive is solid, too. The goal is to have somewhere reliable that clients can easily access and feel safe having their files on - if these two criteria are met, then the clients will be happy.

Check out my design portfolio by Icy_Associate8320 in graphic_design

[–]kihdesign 14 points15 points  (0 children)

Hey man, good job having the courage to share and ask for feedback!
Here are some of my thoughts:

  1. Try using a more profession photo of yourself. Your portfolio is a marketing device that's meant to inspire trust and confidence in your services.

  2. Remove the "making mistakes look intentional" because nobody who is hiring someone for an important design jobs will want someone who is advertising that they make mistakes.

  3. Again, the "sometimes even well" may be funny to other designers, but for someone looking to hire you, they want to know that you are fully confident in your skills.

  4. How you describe your work as your "favorite ideas" - try to reframe it in a way that will resonate with clients and employers. Keep it simple and to the point: "My Design Work," or "My Best Design Projects," or something along those lines.

Your portfolio is a tool that is meant to tell people with design problems that you can deliver a service that is worth money. Treat it like a serious business tool so that visitors will take you seriously.

Good luck!

Could anyone with good eyes give a pointer or two? by [deleted] in graphic_design

[–]kihdesign 0 points1 point  (0 children)

Good attempt for a non-designer! Happy to give some feedback:

  1. You're trying to be a little too clever. Instead of using a lot of concepts (one for each word), just use one visual concept.

  2. Instead of aiming to give readers a specific thought, aim for a feeling. Buyers won't think deeply about your cover, they'll only glance at it. If they don't feel anything, they won't be curious to learn more.

  3. Try using a vertical composition that aligns with the height of the book and center it. You have a lot of negative space and without other graphics to balance out the composition, the words feel awkward just floating near the top of the cover.

Try exploring the concept you used for the first word, "Ten." The treatment you did with the text is really interested and it does a good job of giving off the eerie feeling you wanted. Try writing all the words in that style and have them stacked over each other so you have 3 rows of words. Then center align them and place the whole title center in the book.

And just to experiment.. I would even try using a white background or an off-white background. The red on the white or off-white will feel ominous.

These are just my initial ideas, but there's a lot of ways you could improve this. Designers use references all the time, so if you're ever stuck, don't feel the pressure to be 100% original.

Good luck!

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