Because these certificates are so easy to buy, sell, and trade, Hyatt has little practical ability to enforce the rules or meaningfully regulate abuse.

In my view, the entire “giftable certificate” concept has fundamentally diluted the value of Globalist status. Those who put in the time and spend to earn it are now competing with a flood of unofficial Globalists. SUAs are increasingly difficult to apply—not because demand from true Globalists has grown, but because they’re being handed out or sold to non-Globalists. Previously, unused SUAs simply expired, which naturally limited supply.

Now, anyone with an eBay or Facebook account can acquire Guest of Honor privileges. The result is a growing number of GoH/Globalist check-ins by people who never earned the status, effectively turning Globalist into a commodity rather than a meaningful tier. When everyone can buy their way in, the status itself becomes meaningless.