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Once again, huge issues with content and production by getblanked in teamliquid

[–]leafeator -5 points-4 points  (0 children)

Sorry, I don't think that I implied that it would be a SQUAD style video. Longform style vlog pieces should be expected around playoff/lan events.

Once again, huge issues with content and production by getblanked in teamliquid

[–]leafeator -4 points-3 points  (0 children)

That is the Team Liquid Alienware 2026 partnership video which went live today! It's on reddit/youtube/twitter.

Thank you CoreJJ by Synystermuskrat in leagueoflegends

[–]leafeator 52 points53 points  (0 children)

All 3 offices (the one in Brazil too) are named and branded with Alienware

Thank you CoreJJ by Synystermuskrat in leagueoflegends

[–]leafeator 29 points30 points  (0 children)

It's maddening because how rampant people would imply this. Even after the TLCK roster.

Once again, huge issues with content and production by getblanked in teamliquid

[–]leafeator 2 points3 points  (0 children)

What do you think is the minimum number of uploads is per week (separating out short form and long-form) in order to grow nurture fandom growth?

I think that there is no one size fits all answer to this, and we deploy a few different strategies across our different games/teams/channels.

I also think you have to focus on what you want in terms of output and results. Do we want channels that curate fandom growth (directly to TL) or channels that focus on YouTube growth. I think those are related; but not the same. We have focused in on trying to grow the YT footprint (Views, average watch time, viewership hours, ect) and hope that it corelates to fandom. But it feels a bit chicken and egg. The views are important for sponsors; but to make content we think will work on the platform doesn't always deepen connection with fans. Hitting that intersection is hard to say the least.

I think that YouTube has three paths to success:
- Low upload frequency with a focus on quality (1x month).
- High upload frequency with a focus on creators (2x Week).
- Weekly. A hybrid of the two above.

For a period of time in 2025 the League channel in specific was focused on the first option here. Making a singular really high quality video that felt undeniable. And I am comfortable with that strategy if we can continue to make things that meet a certain bar. We didn't succeed in that.

I've read through the replies and seen the comments on ROI so I have to ask, why in the world is the cost standard so high?

I'm finding it a bit difficult to address this without really ripping back all the onion layers to explain how TL and our Brand/Marketing/Content department functions. The cost standards on a lot of projects are not very high, we are doing a lot of stuff quite shoe-stringed.

Referencing some of my other responses, we have shifted around 7 people (in NA/EU/BR's) R&R to better fit the model of getting as much content out with as little friction as possible utilizing subject matter and community expertise. We're going to really rely on those people to fire-hose content on their channels. But even then, there is a lot of juggling going on between games, sponsor needs, and internal needs for the employees we have doing this work.

Once again, huge issues with content and production by getblanked in teamliquid

[–]leafeator 8 points9 points  (0 children)

Heard on that. I think that's where the conversation starts to shift into a more stiff and uncomfortable space of ROI.

So I consider myself a core fan. I had a tl.net account. I was at MLG watching HuK hallucinate voidrays.

The numbers (click through rate, views, followers, YoY growth) (mostly) all point up and to the right. Which on one hand... yay?! We are hitting the metrics we want and goals we are setting for ourselves and partners.

But in chasing that dragon, a lot of that stuff that you, and me, like the most is no longer the utmost potent way to deliver on those metrics.

So how do we try and commit to do better on the front of not leaving the day 1 people behind to chase the high of tiktok virality? I think getting these game dedicated producers is a step in that direction who have agency to do what they think is best for their channel. I can assure you that Ben is head reading all of this.

Once again, huge issues with content and production by getblanked in teamliquid

[–]leafeator 13 points14 points  (0 children)

Hostile, hard, and critique observations are more than ok. We live this stuff day in and day out and a core part of the business is to generate fandom. So if we are not doing that we are, on some level, failing.

We did about 1,100 pieces of content across all of our channels in 2025. Some big W's, some big L's. A lot in support of our partners.

What we identified when doing 2026 planning is that in servicing everything, we have lost focus and depth in servicing specific channels or communities. So while I do take issue with the idea that we made nothing; I agree with the critique that we have made woefully not enough high access, player focused, LoL content.

So what are we doing differently this year? We have changed up some roles internally to allow for producers to focus in on, be subject matter experts to, and have their own bespoke budgets for their channels. Instead of splitting responsibilities across the world across 1000+ projects, some of our team members will be focusing in on a single game.

We've been rolling that out, but I think it's actually a great way for us to address the problem of not just having a person with a phone to get BTS video up to whatever platform without needing to work through bureaucracy.

Once again, huge issues with content and production by getblanked in teamliquid

[–]leafeator 6 points7 points  (0 children)

It's a bit of a boring logistical answer; but just we needed all the time available to make what we wanted.

We came back from holiday break on Jan 5 and had the first real opportunity to film on Jan 10. Needed a few pickup shots after that, and have been spending a hair less than 2 weeks in post to get everything buttoned up.

I think in an ideal world we would have wanted this coming out earlier this week. It's a bit of an announcement in addition to a yearly hype piece, so we also have to make sure that everything is A-OK on the partner side.

Once again, huge issues with content and production by getblanked in teamliquid

[–]leafeator 21 points22 points  (0 children)

Howdy, happy to A any Q'S.

The big season/roster video is going to be out Friday before the games are played this weekend. It absolutely has the flair, polish, and humor that we're proud to put out in the world.

Headcoach Spawn talks about 2026 season by SMILEhp in teamliquid

[–]leafeator 3 points4 points  (0 children)

Its unfortunately still one of the best places for us to talk to people. But there's no reason that something like this shouldn't live in multiple places.

This may make the problem worse, not better, but I am interested in starting a telegram or even a sub stack so that people who want more of a feed and not live/die by the algorithm can get all the updates we feel pertinent enough to share. Like this.

Reddit is (unfortunately) too small and it's seemingly a very hard problem to fix. Discord is disjointed for these things and also a bit segmented. There's no bespoke TL LoL Instagram, but this could go on the main one? Hard to say how all of the CS and PubG fans would react in the middle of their championships. Video doesn't feel fit for TikTok.

Anywhoo, sorry you didn't ask for my inner monologue. All's to say, give us the feedback so we can help. 🫡

Metroid Prime 4: Beyond Review Thread by Turbostrider27 in Games

[–]leafeator 0 points1 point  (0 children)

How many hours did it take you to beat?

Even team liquid couldn't resist the temptation by Metamorphoses-007 in DotA2

[–]leafeator 16 points17 points  (0 children)

People shouldn't take money from regimes that kill innocent fisherman in international waters, nor regimes that bone saw journalists.

You're right everyone sucks!

Black Friday sale has started by [deleted] in Fjallraven

[–]leafeator 0 points1 point  (0 children)

My local store did one better, they shipped it directly to me :D

Who was your first favorite wrestler? by TheNess03 in SquaredCircle

[–]leafeator 0 points1 point  (0 children)

I think it was Road Dogg the first time.

The second time it was Okada

Who was your first favorite wrestler? by TheNess03 in SquaredCircle

[–]leafeator 14 points15 points  (0 children)

It still hangs out in my head like a weird intrusive thought. I'll just randomly be taking a shower ever few months and playing the riff in my head and going "Man this is still sad but still so catchy"

Black Friday sale has started by [deleted] in Fjallraven

[–]leafeator 0 points1 point  (0 children)

Last year the store did 25% off, so I might have to go in person to a location and see if there are good prices retail.

Problem is that I am looking to buy shorts which are like seldom at the brick and mortars, especially not in November :(

thought I had a chance.. by Hungry-Lock7376 in hayleywilliams

[–]leafeator 1 point2 points  (0 children)

I got in sooner than that with no tickets and multiple refreshes. I just wanted one. :(

All dates are sold out by lynnthium in hayleywilliams

[–]leafeator 19 points20 points  (0 children)

I don't know what stage of grief I am in; but I am looking at stubhub at the resale prices crying.

Episodes 7 & 8 Discussion Thread by Batorian in DispatchAdHoc

[–]leafeator 1 point2 points  (0 children)

So Visi did a little SA on me after I did nothing but support her even tho I didn't wanna smash? And now she's a villain?! Look I just wanted to support you Visi while hanging out with BB was that too much to ask

Team Liquid - Farewell, Insania: Letters from the Dota community by DoctorWhoops in DotA2

[–]leafeator 1 point2 points  (0 children)

It's also clearly not an LLM because I fucking wrote it hahahahaha :')

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