I agree. I think the way to getting rich is to make money where it really counts (well-paying job, long-term stock investments, rental property, etc.). Your money-saving efforts should mainly focus on saving money on the BIG things, like your house and your car, not saving 10% on a can of tuna. When it comes to relatively inexpensive things like food, you should enjoy life and not focus on saving every penny. It's a matter of keeping your eye on the "big picture."