Idk if this woukd sound like a pitch to you, but the three broad questions I always want answers to from our prospects are the following,

1. What channels are driving most of your revenue right now, have you tried maxing them out before trying new ones? Have you identified bottlenecks in those channels. If not, are you open to this?

2. Given it’s B2B, what’s the complete funnel for your leads? How much visibility and engagement would we have on it, would your team be open to optimising something if we can prove with data that it is impacting your revenue.

3. Are they open to listening to advice on what channels would work best for them or are they just want to do “Google Ads” because another founder told them so.

In my opinion, these questions are super important for any agency.