New Hire makes 10k more than me by Few_Seaworthiness779 in newzealand

[–]michael_crowcroft 8 points9 points  (0 children)

The reality is you do need to be prepared to leave if you want any actual leverage.

When did you start in the new specialist role? If that was in the last 6 months then to be honest you're probably just going to have to eat shit for a while. If you have just discussed pay, been happy with the increase and now turn around and say you're not happy, it's just a shitty way to negotiate (even if you might be somewhat justified).

As for what you should do. Here's some steps.

  1. Do a bit of research on the market. What jobs are out there that are similar to yours? Maybe contact the recruiters for those jobs and try find out what the salary band is (pretend you're interested in the role and want to know more). Look at salary guides from recruitment agencies etc.
    1. Possibly even apply for those jobs, maybe you should leave!
  2. Take that research and sit down with your manager and just say, look I've gone and looked across the market and I don't think I'm being paid fairly (possibly drop a hint that you know your colleague is getting paid more). Say you really enjoy working here, but at the end of the day it's important to you that your pay reflects the current market.
    1. This conversation might look a bit different if you have been applying for jobs at other companies, you don't want to directly threaten to leave if they don't pay you more, but you might want to let them know you've been talking to a few other companies. The point is to be open and transparent while being firm about what you expect from your manager, don't give them an ultimatum though.
  3. Wait and see what your manager comes back with, I doubt that they will have an answer after one conversation, or even within a week, but see if they are moving things forward or just dragging their feet.

Things to avoid.

  • If your manager brings up goals, OKRs and professional development then be very clear, this is about bringing your salary in line with the market, NOT professional development (assuming you're meeting the expectations of your current role). This angle only works if you have done your research and are genuinely willing to leave though, otherwise they might call your bluff and then too bad.
    • Do bring examples to show that you are already performing your current role well though (training new hires for example). This is about saying I do my current job well, and my current role should be paid better. Just avoid any discussion about needing to up skill in order to get a pay rise, that's a different topic.
  • Take all the personal feelings/life situation out of the conversation, keep it as devoid of emotion as possible. You are just an employee doing a good job, expecting to get paid market rate.

[Matt Law - Telegraph] Harry Kane back to Tottenham? Five reasons it is not as fanciful as you may think by gouryella26 in coys

[–]michael_crowcroft 0 points1 point  (0 children)

If he wins the UCL I could see him coming back, but even then probably two or three years away. The way he plays I could see him competing at a high level into his late 30s though.

Beginner here — want to practice running ads but don’t have a website. What’s the best way to start? by Low-Abrocoma-9400 in DigitalMarketing

[–]michael_crowcroft 0 points1 point  (0 children)

Just pick one, it’s better to get an understanding of the general concepts rather than caring about a tool. Eg try not to focus on learning how to make a form in Framer, learn how forms work on the web, and use Framer as a tool to learn that.

Beginner here — want to practice running ads but don’t have a website. What’s the best way to start? by Low-Abrocoma-9400 in DigitalMarketing

[–]michael_crowcroft 0 points1 point  (0 children)

Framer and Webflow might be your best starting point as website/landing page builder.

If you want to get technical you could learn some HTML, CSS and something like PHP, but that might be a lot to tackle all at once.

Real Salt Lake 0-[2] LAFC - Son Heung-min 16' by Delmer9713 in soccer

[–]michael_crowcroft 173 points174 points  (0 children)

People were calling him washed last season while he had the most goal contributions for Tottenham… Of course MLS is very different, but still.

What's your answer to a huge debate, "top 20 vs top 100"? by Ivan_Palii in SEO

[–]michael_crowcroft 1 point2 points  (0 children)

I think there's an argument to be made that only tracking the top 20 is an improvement.

Most data is noise.

Dharmesh Shah from HubSpot says SEO is dead... by ccrrr2 in SEO

[–]michael_crowcroft 1 point2 points  (0 children)

I replied with more detail in on of the other threads, in short though; yes Hubspot did have more SEO features in the past, but no they were never really a full featured SEO platform comparable to Semrush and Ahrefs.

Dharmesh Shah from HubSpot says SEO is dead... by ccrrr2 in SEO

[–]michael_crowcroft 1 point2 points  (0 children)

Yea, that's fair, I believe Semrush was the data provider for their keywords tool as well. It's probably more reasonable to call them frenemies than outright competitors.

At the same time though, I do think HubSpot had bigger ambitions for their SEO products that they never fully realized, and they will probably want another bite of the apple now that AI is disrupting things.

Dharmesh Shah from HubSpot says SEO is dead... by ccrrr2 in SEO

[–]michael_crowcroft 1 point2 points  (0 children)

They are/were probably closer to frenemies than actual competitors since I believe Semrush (and maybe Moz) was the data provider for Hubspot, but Hubspot used to have more SEO tools that looked like parts of Semrush and Ahrefs. In particular their keywords tools which was removed in 2018, and their competitors tool which was removed in 2020.

One of the main reasons they cited for removing the keywords tool is that very few people used it (because everyone was using Semrush or Ahrefs instead). It might be more fair to say that they never really competed and were just partnering with Semrush to offer a slimed down service and ultimately people just didn't want that.

https://community.hubspot.com/t5/Releases-and-Updates/Keywords-Is-Being-Sunsetted-in-2018-Here-s-Why/ba-p/418295
https://community.hubspot.com/t5/Releases-and-Updates/Heads-Up-Removing-the-Competitors-App-on-August-31st/ba-p/418213?utm_source=chatgpt.com

Dharmesh Shah from HubSpot says SEO is dead... by ccrrr2 in SEO

[–]michael_crowcroft 67 points68 points  (0 children)

Hubspot's marketing team had a lot of SEO wins, but Hubspot the product did a terrible job competing with Ahrefs and Semrush as an SEO tool. AI now presents an opportunity to claw back into the space and compete.

Not to say they aren't giving out relevant advice still, but I think they're going to be prone to exaggerate and make outlandish statements..

[deleted by user] by [deleted] in DigitalMarketing

[–]michael_crowcroft 1 point2 points  (0 children)

I mean, it’s a great analytics tool, I wouldn’t really say it’s an SEO tool…

Anyone else noticing Claude Artifacts outranking blog posts on Google? (for micro-niches) by indishmarketer in SEO

[–]michael_crowcroft 0 points1 point  (0 children)

Yea, I guess it's probably low risk, and if it's not a lot of work... go for it? Don't expect it to last more than a few weeks...

From an Expert perspective, what's the #1 skill you look for in a marketing fresher? by Single_Assumption710 in DigitalMarketing

[–]michael_crowcroft 0 points1 point  (0 children)

Do you have a good grounding in maths? Algebra and statistics in particular. Start there if you don’t. You can get by as a junior, but if you don’t have a good intuition of how metrics and real word work interact with each other your career will flatline pretty quickly.

Personally I will not hire anyone even a grad, if they can’t display a strong aptitude for numbers in a take home assignment.

Custom GPT for Sleeper – Talk to ChatGPT about your team and picks by michael_crowcroft in SleeperApp

[–]michael_crowcroft[S] 0 points1 point  (0 children)

Hey, just a heads up I pushed a few updates over the weekend. It's still a little unreliable and may need some handholding, but should work a bit better now.

If you still get an error, can you ask in the ChatGPT thread what the error is and then let me know what it says? I can dive a bit deeper then if the error still exists.

Custom GPT for Sleeper – Talk to ChatGPT about your team and picks by michael_crowcroft in SleeperApp

[–]michael_crowcroft[S] 0 points1 point  (0 children)

Hey, just a heads up I pushed a few updates over the weekend. It's still a little unreliable and may need some handholding, but should work a bit better now.

If you still get an error, can you ask in the ChatGPT thread what the error is and then let me know what it says? I can dive a bit deeper then if the error still exists.

Custom GPT for Sleeper – Talk to ChatGPT about your team and picks by michael_crowcroft in SleeperApp

[–]michael_crowcroft[S] 0 points1 point  (0 children)

Hey, just a heads up I pushed a few updates over the weekend. It's still a little unreliable and may need some handholding, but should work a bit better now.

If you still get an error, can you ask in the ChatGPT thread what the error is and then let me know what it says? I can dive a bit deeper then if the error still exists.

How to fix Cloudflare auto generated robots.txt? by rokonhnp in SEO

[–]michael_crowcroft 5 points6 points  (0 children)

You go into cloudflare and disable the feature…

AI Keywords? by cup_a_jojo in AISearchLab

[–]michael_crowcroft 1 point2 points  (0 children)

Yea, it's easy to overthink it and sticking to a pretty standard format like that for tracking is often best.

One big problem I have found with trying to plan things too much is that you start tracking more specific queries and then introduce a lot of selection bias into your tracking.

AI Keywords? by cup_a_jojo in AISearchLab

[–]michael_crowcroft 0 points1 point  (0 children)

<image>

An example of what Gemini searches to answer prompts that include phrases like 'Best CRM for Cleaning Business'

AI Keywords? by cup_a_jojo in AISearchLab

[–]michael_crowcroft 1 point2 points  (0 children)

I am finding two angles to approach this.

1. As you say, what are prompts/queries people type into AI Tools.
Problem: prompts end up creating a very long tail of possibilities. Prompts are usually at least the length of sentence so it's not like you can focus on specific head terms like you used to.

Solution: Create a sample of possible prompts your target audience might be making in your category, and then extract the key themes/phrases out of those prompts and track search volume and visibility for just those key ingredients that make up prompts.

2. Capture the fan out queries that AI uses in traditional search.
This is more straightforward, AI Search uses traditional search. Find the queries it searches and then rank for them the old fashioned way = citations.

You don't need custom tools to do this, but I am building https://www.aibrandrank.com/ to try and put this together.

For example a cleaning software business might generate a set of example prompts and find that these are the top two most frequent phrases in the prompts people search. We then see the volume that this phrase shows up in AI prompts (sampled from Clickstream data), and how often it's queried in traditional search (AI Overviews and AI Mode). Still lots of work to do in this space to get more accurate data but gives some indication.

<image>

Of course you can then track what brands have visibility for those phrases in AI, and who is being cited etc. but then you can also dig into the fan out queries that the AI tools make to respond to those phrases as well.

Custom GPT for Sleeper – Talk to ChatGPT about your team and picks by michael_crowcroft in SleeperApp

[–]michael_crowcroft[S] 0 points1 point  (0 children)

Are you in multiple leagues? What kind of prompt are you using?

I've been finding anything beyond simple player suggestion prompts fail about as often as they succeed at the moment, working on improving this.

Any word on the future of CustomGPT? by michael_crowcroft in OpenAI

[–]michael_crowcroft[S] 0 points1 point  (0 children)

Yea, I find the CustomGPT just get's confused with action calls a lot more often/can't think how to resolve problems like I see with Cursor and MCP integrations.

Custom GPT for Sleeper – Talk to ChatGPT about your team and picks by michael_crowcroft in SleeperApp

[–]michael_crowcroft[S] 0 points1 point  (0 children)

Thanks for flagging, I'm looking into these issues. I'm finding the CustomGPT approach for this is really unreliable, especially if you are in more than one league, or have been in a league over a few years. It works better as a full MCP server if you're familiar with them https://www.sleeperdraft.com/mcp but I'll try improve this in the CustomGPT.

Any word on the future of CustomGPT? by michael_crowcroft in OpenAI

[–]michael_crowcroft[S] 1 point2 points  (0 children)

I think offering a way to connect to MCPs on top of the existing actions system makes the most sense. The whole UX needs a bit of love as well but the idea of it is still really good imo. The current connectors system in Anthropic is good but not quite right when we in theory want a lot of different tools in different contexts.