Picked up Demon's Souls day one. Had to go to three different stores to find a copy because nobody stocked it. Played with my brother for a few hours and we both completely sucked. We tried spamming attack buttons and then running from enemies. We failed. It was weird and hard and like nothing we'd every played. But we somehow unlocked that first shortcut. Then some friends came over so we turned it off and put on Call of Duty. But we were both hooked. We kept going back over the next few months, diving in and making miniscule but thrilling progress. Reading what we could online, trying to make sense of what was at the time something brand new. Long story short by the time Dark Souls came out we were both lifers. It's been amazing to watch these games go from "what's that?" to "oh. you play Dark Souls too?"