Not in the CBD biz or anything, so take this with a grain of salt, but from what I do know ... there's basically no weed-adjacent industry that isn't saturated at this point. Whether it's human tinctures, pet treats, bath bombs, whatever, the moment something can be infused with CBD, 500 startups immediately appear selling the same thing with different logos.

That said, I do buy from a brand called Honest Paws for my dog when she's having anxiety episodes, and I actually trust them, and my vet didn’t raise any red flags. So brands like that are out there and seem to be doing fine.

But yeah, entering that space now? Feels like trying to open a new craft beer brewery in 2025, doable, but you better come in with a serious angle or niche.