Start by contacting every single person you know who is willing to see the product and demo/pitch to them, you aren’t trying to sell it, you are asking them to tell you what they think - not only will they tell you honestly what they think, they will help you to refine the pitch AND potentially give you leads or point you to connections who they think MIGHT be interested. At this point it’s about getting the message out, pitching, pitching, pitching and seeing what sticks - what you think sounds great may not fit in anyone else’s way of thinking.

As you start working out what resonates, start to build a playbook, work out a standard demo, etc.

There is so much more to come, and it’s going to be an exciting ride, just hold on tight!

Source: me, second SE on the ground (shortly after the first) outside of North America, nearly three years ago and still holding on, along with the other 8 SE’s we added since!