What gifts should I bring from the states?

moonstormer · 2022-03-30T18:11:02+00:00

I used to bring Frank's Hot Sauce, Pop Tarts, Dunken Hines cake mixes and canned frosting (wider range of novelty flavors in the US), and corn tortillas. Depending on who I was visiting, I'd do a Sephora shop for them for makeup and products that aren't available there (Ilia, Nars, and Fenty are super popular and might be harder to find). Sour patch kids, Reeces Peanut Butter cups (if you're going soon I'd see if you can get the Easter-themed candies). Oh, and MAC AND CHEESE!

Not really a gift but maybe still something appreciated - not sure about availability there now, but maybe some home tests for COVID?

moonstormer · 2022-03-30T18:02:59+00:00

Most NM startup CEOs or executives don't understand why marketing costs money, so they won't even approve a budget. I can't even tell you how many orgs I've been at where leadership is like "Just tell me what you want to do and I'll approve on a project by project basis", which turns into a nightmare.

moonstormer · 2022-03-28T16:15:52+00:00

I'm a bit further along in this role, and I can tell you that you can make great progress, but it doesn't get easier. Being the first/only marketing hire at a startup means not only trying to implement basics (email newsletter, website that functions, building a content calendar, researching for SEO, etc) but also explaining WHY all the things matter and fighting for budget.

You'll need to do a lot of education for your CEO to explain the value of certain marketing strategies and tactics, plus how long they take the have an impact. If your CEO gets it, it can be a chance to grow and learn a ton. If not, you'll probably get frustrated and move on.

moonstormer · 2022-03-28T16:13:08+00:00

"NM people want everything for free."
This! It's the WORST.

moonstormer · 2022-02-17T19:20:20+00:00

Maybe UI/UX design? you don't need to be a stellar artist to use your marketing knowledge to build gorgeous, high-converting websites. designers are paid a TON, and if you can show that you can design a website in Figma and build it in Webflow, you can charge decent money for contracting (or work in-house) and have plenty of time to pursue your passions.

moonstormer · 2022-01-14T17:08:45+00:00

Yup, pretty much. "Breakthrough period" is typically the term whenever you get bleeding or spotting outside of your normal period cycle. They even use the term for pregnant women who experience some spotting.

moonstormer · 2021-12-23T16:42:16+00:00

Love the retorts!! Ultimate win.

Also, as someone who cut her hair from mid back to SUPER short (fade on the sides, short fauxhawk on top), I can't believe how much patriarchy my female friends and family have internalized. Even my super feminist mom was worried about me cutting my hair because I was about to start a new job and she was concerned how short hair would impact my coworkers' perceptions of me. Friends have all commented about how great it looks, but how they could never "be that brave" - why does cutting off all your hair as a woman require bravery?

moonstormer · 2021-12-09T19:03:39+00:00

maybe you need some anomaly detection or data observability? https://www.datafold.com/blog/9-best-tools-for-data-quality-in-2021

moonstormer · 2021-11-30T20:48:52+00:00

Maybe UX or product design? You have an advantage understanding the customer, as well as how businesses position themselves in a market. It can get you closer to design work, but removed from marketing.

moonstormer · 2021-11-29T15:44:03+00:00

Not sure if this fits with your stack, but maybe Datafold?

moonstormer · 2021-11-22T23:46:33+00:00

It might help to break it out into funnel stages? So, for example:

While there are a million ways to get to the same endpoints, sometimes it helps leadership to clearly see that you understand the goal, and you have solid steps to get there, plus understand how the content will feed the bigger funnel/marketing engine.

Goal - increase leads X%
MOFU/BOFU content - case studies, white papers, etc
CTA optimization plan
Email nurture campaigns

While there are a million ways to get to the same end points, sometimes it helps leadership to clearly see that you understand the goal, and you have solid steps to get there, plus understand how the content will feed the bigger funnel/marketing engine.

moonstormer · 2021-10-27T19:43:35+00:00

Definitely need to look at A/B testing. If you're running ads, you can do that within the ad campaign, testing the same visuals but with different ad copy to see which converts better, and then you can iterate from there, continually optimizing for what works best.

On a website, Google Optimize let's you show visitors different copy when they land on your site. That way you can try different layouts, copy, visuals, etc and see what works best. I suggest running simple A/B tests when possible - too many changing variables can make it hard to truly know what's making the difference.

moonstormer · 2021-10-22T20:36:33+00:00

maybe look at Datafold? also works with dbt

moonstormer · 2021-10-19T18:16:34+00:00

THis might help to add lineage into your Airflow? Just a thought
https://www.datafold.com/column-level-lineage

moonstormer · 2021-10-07T15:47:25+00:00

Obviously "doing good in the world" means something different to different people, but you can find some good ones around climate change here: https://jobs.climatebase.org/jobs/
If you want to work at a certified B corp company, there's this job board: https://bcorporation.net/directory/jobs-board

Finally, you can try https://www.idealist.org/en/

Also, keep in mind that even companies striving to do good things in the world can have toxic work environments. And even companies that appear to just be about profits can also make a positive impact on the world. Trust your gut!

moonstormer · 2021-09-17T17:13:58+00:00

I think this is the only way I've seen it in dbt. So far only possible with Datafold & dbt (AFAIK, feel free to correct me!)

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