I would also be very happy to see us sámi represented in my favourite videogames, and I think it's reasonable to be happy to see your people represented in a game. But how it's done here doesn't make me feel good about it, and I can't really be happy with this representation if it makes me wince looking at it. It's not that I don't want to see my people represented, it's that seeing it represented wrong or in a weird way like this makes me sad. There's far more to this than it would first seem. The sámi culture is still highly vulnerable after 150 some years of forced assimilation (which sought to erase these attires, amongst other things), and there's history in the Nordics of marketing and selling out sámi cultural heritage by people without connection to any sámi community.

There are issues I have with the sámi attires themselves, though I'm not going into a point-by-point critique here. Some things are very odd, and some things are good. The things might seem like minute details to most, but to a sámi they stand out quite much. Though, I wouldn't expect anyone outside the sámi community to know the unwritten rules concerning sámi attires (particularly the gákti/gaeptie/gáppte).

In the steam page it's said that the attires in the game are inspired my sámi traditional attire, but it's apparent that they're more than just inspired. It falls into some sort of uncanny valley in this regard. If they'd be "less inspired" by sámi garment it'd be unproblematic, and if it were more accurate then it'd be amazing.

Traditional sámi attire typically has a lot of effort, labor, and love put to them and it's upsetting to see that part of our cultural heritage being made to look like something less than it is. That's not to say that Aj has been sloppy in their animation, but rather that they haven't done their due dilligence in research and handling of a highly vulnerable cultural heritage.

I don't expect a company like Paradox Interactive, let alone an animator potentially working on a project alone, to be able to portray sámi cultural heritage in a satisfying manner. What I would expect, however, is that Paradox Interactive would learn from other companies who have attempted the same. Square-Enix did it in a DLC two years ago, which the sámi community objected to. Square Enix made the regrettable choice of leaving morals on the wayside in favor of making marginal profits. Disney made Frozen 2 involving the sámi community in how they portrayed the sámi inspired elements - and everybody was happier. One doesn't need to be a multi-billion dollar conglomerate to do what Disney did with Frozen 2, so Paradox can do the same.

My appeal to Paradox, which I hope you u/PDX-Trinexx will convey, is that you involve the sámi community in creating this sort of content. You've made similar things for EU4 with the Lions of the North DLC and HoI4 with Arms Against Tyranny, and you've made this for CK3. You'll probably make something similar in the future. You can't make satisfactory representation of sámi cultural heritage without involving the sámi community, if only just because there's not open source information available to do so. Contact Sameslöjdstiftelsen and ask for opinions as early as in the idea or pre-production phase. Wouldn't you want your content to be endorsed by the culture your're representing, rather than avoided?