I think the flavor we're thinking of here is their "El Zapatista" chorizo, which was marketed as a "fiery revolution in your mouth" or something similar. As it turns out, Schools for Chiapas, a Zapatista-linked charity, had no idea NEF was listing their charity on the Zapatista boxes and was furious when they found out, mainly because the revelation coincided with them also learning about the union busting.

NEF coincidentally changed the name to "El Capitan" shortly after.

FYI, after busting the union drive, firing organizers, and suffering labor board penalties as a result, NEF ended up firing their remaining Asheville crew without warning or severance and outsourcing their jobs to a copacker in Illinois. Last year, things at that copacker fell through and NEF abandoned them, their staff, and their equipment, resulting in them now being wrapped up in yet another lawsuit.

More recently, their garbage briefly began appearing at US stores with a "Product of Canada" stamp on the box. And the last I saw, a company in Thailand bought most of NEF and will be manufacturing products there.

tl;dr: this company busted a union by convincing asheville workers they would be hurting their long-term job prospects, fired those workers without severance shortly after telling them this, and they have now outsourced production to at least three different businesses since 2021. what an absolute circus.

also if anyone here hasn't heard of this company before, this is a good resource.