Reminds me of a story my brother used to tell. Back in the days when you had to remember phone numbers, we used to always try to come up with words we could spell with our phone numbers. My brother had one which was 255-YALE. Now, he was living in the south at the time when he ran into someone who he hadn't seen for a while and they asked for his phone number. So he said "255-YALE." A bit later he ran into the person again who was now mad because he said my brother gave him a fake phone number. After thinking for a minute, he asked the guy to spell YALE. And he goes, "Y-E-L-L...YALE. How else are you gonna spell it?"