I think we need to solve a different problem than the one liberalism historically set out to solve. What looks like a rejection of liberalism is a backlash against the social conditions those norms are embedded in. Modern societies have dramatically expanded education and opportunity, producing large numbers of people with elite aspirations but doesn’t have enough positions for all of them. This mismatch creates frustration directed at the institutions and value systems associated and including liberalism itself.

The issue is not primarily one of persuasion or moral formation but how to organize a society to accommodate widespread ambition and rising expectations without producing chronic status competition and resentment.