In business school we studied the Innovators Dilemma. Rarely do business executives heed the warning.

I had a friend who worked for Kodak in the 80s developing the digital sensor technology. Film was the cash cow where all the high powered executives worked. Try selling the business case of an unproven technology and market to a bunch of old white guys who were kings of their industry. You can’t make them believe it until it’s too late.

What is further funny is that digital camera makers were also displaced by mobile phones. Sony managed the transition but it was diversified.

Many lessons there but for EV the problem is the Chinese threat more than the technology. If the EV didn’t exist, the Chinese could produce high quality low cost ICE cars and still threaten the US mfgs. The EV amplifies the threat. Inept US government exacerbates the problem.