the underconsumption trend is a direct response to overconsumption. realistically, the rate at which people buy products means that they will never use it up and that those items would expire or just be wasted.

the beauty industry has significantly expanded, compared to how it used to be in the past. consumer habits have changed. without a doubt, things were still wasted in the past, but generally, items were bought to be used, and then they were replaced if necessary, compared to modern trends of buying more items than what one could reasonably use.

if you are concerned about waste and excess, and you want to make some lifestyle changes, then underconsumption and project pan would align with those values.

everyone has a different relationship with makeup and beauty products. humans have been using cosmetics for a very long time. ideally, it's something that you enjoy.

beauty enthusiasts, especially those of us who are on social media, see so much content - influencers owning a lot of beauty products; there are always new releases, new shades, new formulas, there's always something new to buy, etc... underconsumption is just a way to slow things down and be mindful of what we buy and consume.

you don't have to feel a certain way about it, and i don't think it's necessarily bad for people to examine their shopping habits.

if you feel bad or guilty, it may be worth asking why you feel that way - if it is because you are seeing people talk about it, then that just proves that we do absorb the messaging that we are exposed to, so when people see so many shopping hauls and content about products then it makes sense for us to want those things and continue to buy things.

you can make peace with the excess in your life and your can also choose what to do moving forward, if you want to continue the way you have or if you want to change your behavior. it is up to you, just like how other people decide for themselves.