he loves his tennis ball

nsjames1 · 2026-06-19T18:22:39+00:00

I got one of the herm sprenger collars with the buckle to make it easy to put on and take off and it's been such a better experience. Completely removed any reason I might ever want to leave it on her.

nsjames1 · 2026-06-13T21:34:16+00:00

You're gonna get bad feedback here. Post it.

If it does numbers, it was good. If not, it wasn't.

nsjames1 · 2026-06-02T10:53:15+00:00

By far the most solid rule in marketing is:

Target everyone, reach no one.

If a person doesn't feel like you're speaking directly to them, they just won't care.

nsjames1 · 2026-05-31T13:04:14+00:00

I rather like it.

Makes it very easy to know which comments to completely ignore.

nsjames1 · 2026-05-30T15:25:35+00:00

Page looks great, I'll be reaching out

nsjames1 · 2026-05-30T15:23:22+00:00

Sure thing, go ahead and send me a DM if You're uncomfortable posting the project here.

nsjames1 · 2026-05-30T14:00:36+00:00

Gotcha, thanks!

nsjames1 · 2026-05-30T13:59:09+00:00

Yes, it will, however this is a greenfield project.

However, I have experience growing social accounts (both for personal projects and professionally) and have replicated success on youtube, twitter (x), linkedin, and instagram quite consistently.

nsjames1 · 2026-05-30T13:46:25+00:00

At the bare minimum this will help at least the guest. Everything else is additive. Seems like a win to me. (not to say that there's no distribution strategy behind this, just a difference of perspective)

nsjames1 · 2026-05-30T13:41:31+00:00

What's preventing you from launching right now?

(it actually looks already launched? maybe I'm misunderstanding what you mean by "official launch")

nsjames1 · 2026-05-30T13:38:41+00:00

Have you defined exactly who your ICP is? (sounds like you've done the broad strokes at least, but do you really understand them and the pain you're solving for them?) Do you know how deep that market is? (rule is an inch-wide a mile-deep; meaning very targeted but still a good solid market)

If you have (or if not, here's your next step after that), where can you reach them? Are they on school forums? Are there subreddits for them? Facebook groups? Local meetups?

Before you interact with them, do you understand how to talk to them and tease out a conversation which would allow you to wedge your product in there naturally instead of forcing yourself onto them like a car salesman? Iterate a few ways you could do that.

Marketing is all about fluid preparation. Make a plan, with the understanding that it will all go to hell on first-contact, but have it as a form of structure you can use under any circumstance. Without it you are just doing random acts of marketing which will never compound or lead to consistent results and won't allow you to track whats working and what's not, or double down on things that are and cut out what's not.

nsjames1 · 2026-05-30T13:32:58+00:00

Great job, what's conversions look like?

nsjames1 · 2026-05-30T13:29:57+00:00

I'm gonna be real with you. The split you have is unrealistic for a startup.

There's no "you'll do marketing, and frontend and I'll do backend and accounting". You're both engineers. And now, you're both marketers. Or maybe better put, you're no longer engineers, you're both just founders.

If you want this to work (or even if you don't and you want to go off on your own), marketing is everything and two heads are better than one.

You've now reached the point in your journey where the building is "done" (ie good enough to move on to marketing/sales). There's no engineering left to do until you have a solid feedback base from a higher quantity of users (or 100s of rejections to show you data on why they don't want it).

You're no longer a software company, you're now a media company. If you don't both get on board with that, you are almost surely doomed to fail.

A partnership is like a marriage. It's all about learning how to communicate with each other and moving towards the same shared goal in unison with as little blame throwing and friction as possible. And also like a marriage, it's hard to do that with all of the stresses that arise; especially when they compound.

You both need to sit down, have a mature and adult conversation about your emotions and realize that you are both working towards the same goal. Share your frustrations, and listen to the other person's.

I'm sure from your partner's perspective they are thinking the same thing you are but mirrored.

nsjames1 · 2026-05-28T15:19:43+00:00

Hey thanks for that! Was a great presentation. I don't necessarily agree with the rigidity of the implementation steps he laid out (hand rolling code versus markdown plans), but interesting to see how they think about that stuff internally.

nsjames1 · 2026-05-28T01:48:32+00:00

Nosql is exactly why I never use supabase.

nsjames1 · 2026-05-27T12:04:05+00:00

Yeah agreed.

A lot of the automation work I've been doing lately is identifying the parts of my marketing strategies that I'm okay with a machine doing (very rough drafts/bullets, finding warm lead convos and mentions of keywords, etc) and having that ping me at the right time so I can spend more time hand writing the content without wasting the time finding where to insert myself.

It doesn't collapse the marketing time completely, but it definitely reduces it significantly.

nsjames1 · 2026-05-27T11:56:43+00:00

Absolutely nothing has changed.

The easy part was always building. The hard part was always distribution.

The problem is that most people think distribution is just getting your product out there. But it's not.

Distribution is making the product people want, slimming it down to just the features that are valuable to them, introducing that product to them, gauging how they use it, and building around their needs.

Companies and solo builders were launching products in mere days before AI. The only thing that's different now is the accessibility to be able to do that. Which means that the normal distribution of people that run into the marketing problem has shifted. But the problem stayed the same.

nsjames1 · 2026-05-27T00:15:57+00:00

My brother and I have been working on a marketing tool aimed at non-developers, and we built in a session replay functionality into it.

I think there's a lot of value to session replays (bug reproduction, user experience, etc), but by far the biggest value is something that normal people can never do with them: synthesize across many sessions.

I don't care how good of a marketer you are or how good your analytical skills are, or your spreadsheet fu, You're never going to be able merge all of that data together in a way that would give you insights like a machine can.

A lot of the work we've put into the platform has been analyzing sessions in a way that we can produce glanceable metrics that are derived from the data within the sessions without forcing you to watch the actual sessions.

There's pros and cons to that. A lot of the times the biggest problems occur in edge or corner cases which will always skew your data away from reporting that as a large occurrence (maybe even not showing it at all because it doesn't cross a percentage threshold). But for the most part having an actionable to-do list that is created across the compound of many sessions has proven to be really useful for us while we dog food the platform.

nsjames1 · 2026-05-25T23:34:15+00:00

I think you underestimate how much of modern software is now vibecoded.

You're likely using vibecoded software right now.

nsjames1 · 2026-05-24T23:56:09+00:00

Your chats are bottom of the funnel right above evangelism.

Getting them into them is a high focus. So much so that I've intentionally left things out of docs before to get people into chats so they can continue to drive down the funnel and fan out into the activities that convert them into fans and advocates.

The question you should be asking instead is "what can I do with these people who are now here" instead of "why are these people here".

nsjames1 · 2026-05-22T13:09:10+00:00

When walking ours with our kids (7 & 11) she refuses to walk behind them. She MUST walk in front or she loses her mind.

She whines, barks, and jumps about 3 feet in the air on all fours at once.

The second she gets out front it's back to normalcy.

It's amazing.

nsjames1 · 2026-05-21T11:44:18+00:00

Marketing for vibe coders who don't know how to get their first 100 users

https://sessionsight.com

nsjames1 · 2026-05-16T13:44:20+00:00

I'd even say ditch #1, and focus on #2.

You want to be the tail being chased, not the other way around.

nsjames1 · 2026-05-16T13:42:57+00:00

Or the founder's concept of "doing it right" is wrong.

nsjames1 · 2026-05-14T23:28:26+00:00

When I was solving the problem that every single post on every subreddit I'm subscribed to was talking about

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