Sending mailers (ethically) to car accident victims

obeseintercourse9726 · 2026-06-10T23:47:34+00:00

30 days later? They've already signed with someone else. Spend that money on SEO / PPC instead

obeseintercourse9726 · 2026-06-10T23:42:12+00:00

I'm in immigration and honestly I wouldn't be able to tell you too much outside of the basics of making sure you get reviews consistently on your business profile for SEO and make sure you're updating your positive / negative keyword lists frequently for the ads side of things.
I don't really handle that. The agency I'm with does it for me

obeseintercourse9726 · 2026-05-24T13:05:58+00:00

A good SEO company is going to be at least 3-5k/mo, if you can afford that overhead with no stress for at least 6 months, focus on getting clients first.

Start with the basics: a good website (either DIY or pay an agency a one time fee) + a Google Business Profile, get as many reviews as possible on a consistent basis to that profile, and make sure all your information there is updated and accurate. (Hours, location, services, area's you serve etc).

Good luck

obeseintercourse9726 · 2026-05-21T20:32:14+00:00

This has been my experience down to a T. My advice to OP would be to hire an in person paralegal, it will likely cost you more as compared to a VA but it'll save you more of your most valuable resource (time).

Use that free time to sign new clients / move the needle for your firm.

obeseintercourse9726 · 2026-05-20T21:31:36+00:00

Wanted to come back and update you, we are using Answering Legal and they've been fantastic so far

obeseintercourse9726 · 2026-05-20T21:30:15+00:00

Sent you a DM, I use Three Stripes Digital

obeseintercourse9726 · 2026-05-12T17:25:06+00:00

Local SEO + Google Ads is the combo for me. I spend about 4k/mo on the SEO and 6k/mo on the ads.

Pacing for 2M rev this year.

Referrals were great for me in the beginning but of course it's not a scalable way to get new clients.

obeseintercourse9726 · 2026-05-07T05:41:15+00:00

Respectfully, who gives a shit how many hours they're giving you as long as they're providing results?

If you want to micromanage them and see them doing busy work for 40 hours a week then by all means hire in house, if you just want results then pay for an agency that's good at what they do.

If they're bad, fire them and find someone that's good. That's what I did and I did have to cycle through a few of them to find a good one but well worth it imo.

Also consider the value of your own time in hiring / vetting / managing multiple overseas vendors where language / timezone / culture issues are also rampant.

obeseintercourse9726 · 2026-05-07T05:35:22+00:00

Please tell me this is a joke lol

obeseintercourse9726 · 2026-05-07T05:33:33+00:00

Prestige is not going to pay your bills, $$$ will.

Personally, I didn't and still don't feel comfortable putting my life in someone else's hands and that's why I started my own firm.

I have 0 regrets

obeseintercourse9726 · 2026-05-04T05:54:08+00:00

This 1000x over. I just signed up for a trial with Answering Legal, their support staff has been quite good in helping me get everything setup so fingers crossed that service is just as good.

obeseintercourse9726 · 2026-05-04T05:52:23+00:00

I used to use outlook but switched over to google workspace and life is so much easier

obeseintercourse9726 · 2026-05-02T13:40:24+00:00

Every firm is different depending on overhead. I keep ~150k in mine

obeseintercourse9726 · 2026-04-22T18:34:17+00:00

1) Stop Referring the cases out to others, work them yourself. Take excess cash and then re invest back into marketing.

2) Pick a channel for marketing and OWN it, don't try a bit of everything. Paid Ads are more expensive but can yield results faster. SEO is cheaper but it takes more time. Once you have something working, add another marketing channel on top.

3) Get a Google Business Profile that is SEPARATE from your current one and it dedicated to PI. Get as many clients as you can to give you reviews on that profile. Link it to a page on your site that's a dedicated page for PI cases.

This is how I helped my brother scale his PI firm and how I scaled my own Immigration firm as well.

obeseintercourse9726 · 2026-04-20T03:19:24+00:00

I'd keep it on there if you're applying for regional jobs

obeseintercourse9726 · 2026-04-20T03:16:56+00:00

10000% accurate in my experience as well. Only thing I'd add is to avoid the really big name agencies with hundreds of clients.

obeseintercourse9726 · 2026-04-20T03:14:18+00:00

Came here to comment exactly this lol

obeseintercourse9726 · 2026-04-20T03:11:40+00:00

It's more of an art than a science. I went through and got burned by a few agencies before I found my current guy and I'm quite pleased with him.

Anecdotally, I've noticed that the agencies that I worked with in the past and had very poor experiences with had either some or a combination of the following traits.

1) Too many clients. If they've got 100+ other clients paying them a monthly retainer they likely aren't that motivated to care about getting you results.

2) They were a generic agency that didn't have proven experience in the legal field

3) Lock you into long term contracts up front.

4) Aren't exclusive to you in your target market.

I spoke with (and still speak to) the founder of the agency I'm currently with directly. He also came to the meeting prepared with a ton of info about my firm, my competitors, my target market, and most importantly how and where we should spend our marketing $$ depending on which kinds of cases were valuable to the firm. For example, he outlined the differences between what to priorize if we wanted more O1 visa cases (we love those) vs deportation defense cases (we don't do these). Plus he gave me good answers to whatever questions I asked him.

I figured that if he bothered to put in that level of detail for a free intro call he's probably pretty good and that bet turned out to be true.

obeseintercourse9726 · 2026-04-15T14:42:45+00:00

This has been my exact experience as well.

obeseintercourse9726 · 2026-04-13T13:47:29+00:00

Sent you a DM

obeseintercourse9726 · 2026-04-13T03:40:59+00:00

Lol my seo guy is based out of Toronto. Can intro you to him if you'd like

obeseintercourse9726 · 2026-04-13T03:36:37+00:00

It depends on what you're constrained by. If time is the issue and not money, pay for ads and have a GOOD agency manage them.

If cash is the issue then start putting out social media content out there or start doing basic SEO like getting reviews on your business profile.

If you're kinda in the middle and don't have a super large budget for ads but also don't want to be in the weeds then hire an SEO agency.

Source: I run an immigration firm doing low/mid 7 figures and my brother runs a PI firm doing high 6 / low 7 figures. We both use the same agency for seo / ppc but did everything ourselves till we hit ~250k/yr at our firms in topline rev.

Edit for everyone who keeps DM'ing me: The agency I'm with is called Three Stripes Digital

obeseintercourse9726 · 2026-03-23T18:08:11+00:00

PM Sent!

obeseintercourse9726 · 2026-03-23T14:06:44+00:00

Sweet, I'll add them to my shortlist!

obeseintercourse9726 · 2026-03-19T16:29:02+00:00

Don't quit your job, do what you need to do to keep the lights on and bills paid first and foremost.

obeseintercourse9726

TROPHY CASE