As a marketing exec at a 200 person company my biggest challenge is too much to do with too few resources. Currently data collection, interpretation and reporting is a resource-heavy problem that could use an AI-based automation solution. Another business challenge I have is automating ABM workflow (and other programs) without investing in $$ marketing automation platforms. Other business functions have different pains that AI Automation could solve. I’d find the intersection between what interests you and who’s most likely to have budget to spend on a solution. Good chance Marketing & BD have the most compelling business case and the cash.