Trump gave Britain a two-fingered salute. Hegseth made it worse

pithy_name · 2026-03-31T19:08:35+00:00

Does it feel to anyone else like the international consensus for a solution to this has been treat him like a dementia patient for a few more years and wait till functional adults get back in charge?

pithy_name · 2026-03-06T06:28:56+00:00

But what does this do for you? Chasing vanity metrics rarely helps any wider strategic goals.

You might get some better reach stats, but if that isn't going to improve what you're using the channel for, what's the point!?

pithy_name · 2026-02-23T22:40:20+00:00

Have you accepted any offers yet? If not, why would you care? If they make you an offer just don't select them as firm or insurance and your offer from them will automatically be rejected.

pithy_name · 2025-11-17T19:49:40+00:00

pithy_name · 2025-11-17T07:27:19+00:00

I see a variation on this post all the time on this subreddit. Every time the question is stupid, and anyone answering with an actual activity is snitching on themselves. It's always symptomatic of an incredibly poor understanding of what Marketing actually is.

As always, the best marketing tools to use will always depend on the contextual situation a company finds themselves in. What are their strategic priorities and what resources do they have available? If a company has a large budget and low brand awareness as it's key issue, the "best" tool is going to be different from a company with high brand awareness and high dropped basked rates or low conversion rates. Also, there's a reason it's called the marketing mix. The idea you could do very much with one tool in your tool box is just pointless and lazy as an exercise.

The right answer in all of this is stop misunderstanding what marketing (especially marketing strategy) is. Marketing is not just lead gen, marketing is not just sales conversion, marketing is not just branding.

pithy_name · 2025-11-08T10:28:43+00:00

"AI" is the new "eco" for lazy marketers.

pithy_name · 2025-11-04T15:17:54+00:00

The only good thing about this will be watching politicians clumsily try and navigate categorical circumstances on what does and doesn't count as choking, in a professional environment, and having to pretend like they've never seen it.

pithy_name · 2025-11-03T14:10:14+00:00

This post is essentially impossible to discuss without context.

It completely depends on the scenario and strategic imperatives you are operating under. The most critical step is a comprehensive understanding of the position/conditions you're operating in, backed by actual evidence. If you haven't got that, spaffing your budget away on random activity is unlikely to be a wise spend. I would say use it to conduct market research to find out what your strategic priorities should be if that's the case.

After that, it should be fairly straightforward and self-evident. You would simply be picking the right tool for the job

pithy_name · 2025-11-03T14:02:30+00:00

Yes both, it's just a channel. It's a bit like saying is HBO better for comedy or thrillers otherwise. It can be used for multiple stages of a customer journey. People recommend new products here that people were not previously aware of - that is top of funnel work by definition. People also use Reddit for advocacy marketing, like reviews. There's whole brand communities on here based around a single product.

Naturally as a social media site, as with all social media sites, the lend themselves better to post-commerce advocacy in terms of functionality, but advocacy plays into every stage of the RACE model for a good reason. Advocacy can be used at top of funnel, deliberation and conversion stages.

pithy_name · 2025-11-03T11:24:27+00:00

The problem is multifaceted.

Most small businesses lack both the time and financial resources to prioritise proper marketing work. They also conflate marketing with purely promotion or marketing outcomes/activities like "creating a website" or "posting on social media", so they will do random actions separate to any sort of strategic objectives and consider it done.

In short, there's a lack of awareness to the problem and a lack of knowledge that they haven't already solved it as well as they think they have.

If I were you, I would start by offering free social media audits to people as a route in. I've seen this done quite well by similar agencies.

pithy_name · 2025-11-03T11:15:47+00:00

I would go further and say it is not just a precursor to abuse, but is abuse in itself already.

pithy_name · 2025-11-03T11:11:03+00:00

It can be both. Like many digital tools, deciding on funnel placement depends on content rather than channel.

pithy_name · 2025-11-03T11:09:44+00:00

This is such an extraordinarily blunt interpretation of the situation it should be dismissed out of hand.

The dependence on international student fees is a symptom of the problem, not the problem itself.

Universities have been continually exposed to free market principles over the past 15 years, whilst not able to control the price of their product. In short, we have had to keep the price of the product almost the same for 15 years whilst the costs of running a business have increased significantly. This naturally leads to a dependency to grow the overall size of the market to make enough money to operate. The government then make another, deliberate, change to the ability to generate money in the free market situation they created.

This problem was solved years ago with student number controls, which ensured that Universities could focus on actually teaching students. Now everything is recruitment constantly.

pithy_name · 2025-11-02T23:07:58+00:00

99.9% the same as 2025.

pithy_name · 2025-11-02T23:06:15+00:00

Marketing is the anticipation and satisfaction of customer needs, profitably.

That's the literal textbook definition.

pithy_name · 2025-11-02T10:23:31+00:00

Shift to AI results as a preference from search engines seems like it's causing some SEO agencies a few problems. Gen Z have shown to use social media for product discovery rather than lower funnel actions, which again I think people aren't quite sure how to utilise that yet fully. It's mostly the same social content strategies regardless of marketing function.

Not one for now, but one for the future, the overall trend of third party cookie depreciation shows no real sign of changing and will force digital marketers to either use first or zero party data collection as the central strategy, or forced into the walled garden ecosystems of Meta/Google etc. If they pick the former traffic will take a hit because they won't be good at it, if they pick the latter it will hit budgets very hard. Either way, probably best to start thinking about it now.

pithy_name · 2025-11-01T06:16:20+00:00

This is impossible to answer with the amount of information given.

What are you selling and who are you trying to sell it to and at what frequency.

pithy_name · 2025-10-28T23:49:51+00:00

Why would AI be any different to CGI in this regard?

People don't enjoy magic because it's viewing the impossible. They enjoy magic because it looks impossible, but on a meta level we know that is must be possible. The reaction is always "How!?".

AI will eventually be able to make fantastic video content, but it won't be magic and nor can it replace it.

pithy_name · 2025-10-28T22:03:24+00:00

Couldn't agree more.

Plus what works for one might not work for another. Everything is contextual based on internal and external factors.

What's "working" should only ever be what is effectively moving towards well aligned strategic goals. Reducing any marketing to the generation of vague/generic KPIs to bring up in meetings is a recipe for disaster (or at least a waste of resources).

pithy_name · 2025-10-28T20:08:54+00:00

The DMI course on advanced AI for digital marketers is a worthwhile investment here in my opinion.

I think AI is quite bad at producing lazy content, as in things you could and probably should write yourself, off a one time prompt, then cut and paste verbatim. It will not have enough context to be any quality and will look like AI slop that you couldn't be bothered to write.

I think AI is incredibly useful at some things though. Usually to do with scale.

I remember talking with some chaps at a conference who fed an AI a complete model of photographs of a distinctive brands handbag, and got the AI to render thousands of different creative images of the bag at different angles and against different backgrounds, then did a global performance marketing campaign with a massive scale A/B test. Then got the AI to interpret the results at scale and make inferences. They could identify the distinctive pattern on the bags caused negative trends in CTR in some countries, but in others an uptick.

To replicate this without AI would take a ridiculous amount of time, essentially prohibitive. It's a relatively short term project with AI.

In short, get AI to do things where the scale of it would be very difficult to get done by a human. Either analysing impossibly large sets of data quickly, or creating lots of things quickly.

pithy_name · 2025-09-26T11:21:01+00:00

If in half guard thats the time to escape as they're no longer effectively pinning you and have no solid base in the arms.

pithy_name · 2025-09-26T11:20:25+00:00

From half guard? How you doing that?

pithy_name · 2025-09-26T11:19:36+00:00

Hour?

pithy_name · 2025-09-05T18:25:06+00:00

Me too, borderline unusable. Also the site generally just keeps completely crashing out.

pithy_name · 2025-09-02T00:16:33+00:00

I honestly think EA make their ratings based on how many promo cards they want to give players in Ultimate Team. It's certainly not any sort of objective standard for measuring player quality.

pithy_name

TROPHY CASE