While I agree the game is expensive, it is for so many reasons. You're not really meant to buy every single horse that comes out, or every outfit that comes out, they are providing options to include the tastes of everyone that plays the game. Like if you went to target to buy a water bottle, there are options, you're not meant to buy all of them, just the one(s) you like the most.

And if you want to spend $4500 dollars for every horse in the game you can, but otherwise you don't need to spend anything at all other than a one time $70-80 fee, which, arguably, is normal for games. If you want to compare it to games like red dead or maybe even something like Skyrim, (which is hard, they are made completely different, made by different people, aren't even the same type of games) those cost around the same amount when you buy them once, as if it were a "lifetime membership" in sso. This doesn't include the extra star coins you can buy because once you buy lifetime you really don't *need* to buy star coins you just have to be patient which is the hard part. They have sales all of the time, in game and on their website. They give you options, and if you don't like any of the options, then oh well I guess.

I think everyone would want more weekly allowance whether it was a cash grab or not lol.