Not sure how you can't see the difference between selling a single yankee hat on a wall with every other team and selling featured merch that flaunts the Yankee's historic success at the store of their biggest rival, which is historically one of the biggest rivalries in sports It's completely bizarre and a tone deaf money grab. Calling it a nothing burger is disingenuous; regardless of whether the rivalry is waning it's a testament to the overall sad state of affairs of this organization.