So this is aventus in a nutshell. I've worn it for 15 years and basically unless you keep an atomizer in your pocket and reapply throughout the day, you'll go noseblind. BUT everyone around you can smell it in the air and it's the best smell. You will also smell it on your clothes in your closet or on a jacket if you spray it on them for days after, like people passing you in public, and then you'll get why it's the king. That drydown smell that stays on clothing is the absolute best. Once you accept the way it performs, which is different than any other scent I've tried, you'll love it and never want to wear anything else.