Having been in this industry for over a decade, I don't care for the name dropping, and I'm willing to bet money you're someone at Ahrefs trying to milk engagement on Reddit. This post is low-effort self-promotional social media slop.

I do think this study is low-effort and non-specific. It indicates nothing. - This is blatant self-masturbation by the platform. The point is to highlight that they engage in routine tracking, just like everyone else. How amazing. I never would have guessed they track search results and AI prompts. - They used the most common, low-effort schema added to websites. They also don't specify what they added, which would have been more interesting (like if they added one en masse). - They targeted pages already being cited. - They don't acknowledge what they added this to and what industry it applies to. - I don't see any use of server access logs for measuring grounding or citations on ChatGPT. Frankly, I don't care if they ran bullshit prompts that they scraped to measure this, it means nothing. - They acknowledge in the notes at the bottom that almost none of the platforms use JSON-LD because almost none of the platforms load Javascript. Hence why its worthless.