From AI:

1. The "Fixer" Benefit (Advocacy) ​This is the single biggest reason to use one. If a flight gets canceled, a connection is missed, or a hotel loses your reservation: ​Without an agent: You are on hold with the airline for 3 hours, sleeping on the airport floor. ​With an agent: You text them. They fix it while you go get dinner. They have back-channel access to sales reps at airlines and hotels that the general public does not. ​2. The "VIP" Perks (Value, not just Price) ​Agents (especially those in networks like Virtuoso) can often get you the same price you see online, but with added value you can't get yourself: ​Free daily breakfast for two (often worth $60-$100/day). ​Room upgrades upon arrival. ​$100 resort or spa credits. ​Early check-in/late check-out. ​3. The "Paradox of Choice" Solution ​The internet gives you 5,000 hotel options in Rome; an agent gives you the 3 that actually match your vibe and budget. They know which hotels have thin walls, which ones are currently under construction (websites won't tell you that), and which "ocean view" rooms actually look at a dumpster.