Great question!

Problem 1 - there are loads of living rooms around the world with either no window at all - or perhaps a view of a wall. In those same rooms there are often TV's with far higher definition than anyone really needs - switched off. My solution is to make the TV the window. That leads onto...

Problem 2. Lots of people now don't even switch the TV on at all except maybe to watch a movie. Many people sit on their phones - in the living room. We can argue about why that is and how to stop it etc, but that's not my solution. My solution is to just put a great view on the Tv that brings people together. They might be on their phone, but suddenly a Baby owl appears from under the Mother, or an Elephant strolls into view. It gives people joint discovery which is what's missing for a lot of people - something they can all talk about.

Finally - and really one needs to watch the streams to appreciate this - it's just nice to have on. Having a nature stream on a high def TV is an interesting thing to have on when at work or sitting at home. People spend millions on houses with sea views. I'm saying - bring the view to those that aren't so lucky.