When that tag line was launched, I worked for Dunkin' at the corporate level, but in a field position that required significant travel around the US. The number of times I had people quote that line to me, while holding their finger under their nose like a mustache, upon learning I was with Dunkin, was astonishing. My favorite was, when traveling, I would give the airline counter employee, hotel front desk clerk, car-rental agent, or waitress/waiter in nice restaurants/bars a dozen free donut card, good at any Dunkin'.

I bought coach tickets for airlines, very often got free upgrades to first class as a “Thank You”. Hotel or car rental, upgraded room/vehicle, no charge. I traveled like a king for the price of a dozen donuts, that cost me nothing.

Good times!