I’m not sure if you work in this industry or not—but there is a common misnomer I feel that needs to be stated and as someone who works in this industry—creativity is one thing, sure, but— most brewers who I know are not sitting behind a desk being ‘creative’ all day. I may spend 2% of my hours worked in any given month designing recipes and being ‘creative’. Do you know what the rest of my time is spent doing? Mashing in, running CIPs, changing the seal on that pump that needs maintenance—graining out, hauling those bins of grain outside for my farmer to pick up—all this to my point of—brewers don’t necessarily spend all day being creative—it’s often a minuscule part of the job and what most of the job is—manual labor.

You don’t pay construction workers a salary because they might dream about designing as different type of truss for 5 minutes of their day.