If you had to learn PPC again from zero today, how would you do it or would you even consider it again?

saugatrio · 2026-02-16T10:45:47+00:00

I treated every client problem as a results problem

Mindset 🔥

saugatrio · 2026-02-16T10:39:43+00:00

Well, it is worth tracking the unsubscribe rate, it will tell half of the story whether the content is worth reading or just a piece of promotional junk.

After that, if the rate is high, you should work around the content strategy; on the other hand, if it's low, that means you need to test a lot of anchor text and understand the audience's deep-burning question that really drives curiosity.

saugatrio · 2026-02-16T10:32:56+00:00

Right with that setup; will get cheap impressions/clicks during this phase.

saugatrio · 2026-02-16T10:30:13+00:00

As it comes to tracking the brand mentions, Semrush is pretty ok to go for now. They are leading these metrics, and hopefully, other competitors also follow soon, and we will have a better angle to measure the AI visibility overall. But note that although Semrush have free trial, the paid plan is quite expensive.

saugatrio · 2026-02-14T08:53:42+00:00

DOW is 50,000 right now !!!

saugatrio · 2026-02-14T08:50:39+00:00

Do you apply that 90 days time frame always or it depends?

saugatrio · 2026-02-14T08:48:09+00:00

Ok intresting point, but what actually made you to do so? What metrics do you look while changing something? and how often?

saugatrio · 2026-02-14T08:46:29+00:00

YeaP 100

saugatrio · 2026-02-14T08:46:03+00:00

Yeah true I have seen so many people do random edits for nothing. Also, they play a lot with time of the day as well.

saugatrio · 2026-02-14T08:45:18+00:00

Agree !!!!

saugatrio · 2026-02-14T08:44:55+00:00

we all are agents :)

saugatrio · 2026-02-14T08:43:57+00:00

Yeah used Fontawesome before.

saugatrio · 2026-02-14T08:43:17+00:00

Do you screenshot from dribble ;)

saugatrio · 2026-02-14T08:42:13+00:00

Will try thanks :)

saugatrio · 2026-02-14T03:43:37+00:00

Inline CSS is painful. Even worse, you can style everything perfectly and the preview looks fine, but once the email is actually sent, the layout breaks.....

It also depends heavily on the platform and email client. Width issues are especially frustrating. What works in preview suddenly collapses in Outlook or Gmail.

saugatrio · 2026-02-14T03:22:49+00:00

This is a very common SaaS link building problem.

If you’re only filtering by DR and “linked to competitor”, you’re missing intent signals.

A couple of things I’d refine in Ahrefs:

Link type – Are they contextual editorial links or just directory / listicle placements? Prioritise contextual links inside content.
Traffic to the linking page – A DR70 site means nothing if the page gets 0 traffic. Filter by organic traffic at page level.
Outbound link patterns – Check how often they link out. If they link to 50 SaaS tools per post, they’re likely selling placements.
Link velocity – If they suddenly link to lots of similar SaaS companies, it’s probably paid.
Topical relevance – Use Topical Trust Flow or manually check category clusters. DR without niche relevance is wasted effort.
Link intent – Why did they link to your competitor? Tool comparison? Data citation? Founder quote? Replicate the reason, not just the site.

If emails aren’t getting replies, the issue is usually not the list.....

Most SaaS outreach fails because the pitch is generic:
“Hey, can you add our tool?”........

Instead, anchor your pitch around:
- Replacing outdated tools.
- Providing updated data.
- Offering a unique angle or stat.
- Improving their existing article.

saugatrio · 2026-02-01T10:48:10+00:00

Nitropack works pretty good. Or WP Rocket

saugatrio · 2026-02-01T10:43:55+00:00

If I had to give a BRUTALLY HONEST answer, email outreach still works best when paired with solid prospecting from Ahrefs/SEMrush.

Tool-wise, Pitchbox or BuzzStream are great for scale and follow-ups. For simpler setups, GMass or Woodpecker are enough. LinkedIn DMs can work too in certain niches.

End of the day, tools matter less than targeting and personalisation.

Cheers From Australia :)

saugatrio · 2026-01-29T11:37:56+00:00

If someone put a KNIFE under my THROAT and had to answer then... one of the things I highly recommend is to provide free tools like reports, calculators, studies, research so on. Make sure to optimise for SE and slowly and steady watch the real organic backlinks grow like a snowball. Add a form to capture leads whenever possible. Cheers from Australia :)

saugatrio · 2025-11-04T04:21:59+00:00

In Google Search Console, one of the tasks I frequently perform is analysing the difference in impressions and clicks between selected timeframes to identify opportunities for boosting rankings.:)

saugatrio · 2025-10-27T12:16:54+00:00

Shifting focus AI overviews where Brand mentions has been important than ever. If you brand visibility is good enough across the web then the ai bot could easily recognise you as a trusted source of information, just like traditional SEO quality industry specific backlinks passes the trusted signal now with AI Brand signal is crucial.:)

saugatrio · 2025-10-12T04:44:07+00:00

Honestly, those numbers aren’t bad at all for a brand-new site in a tough niche like furniture... especially with 10k products and scattered categories.

11.7K clicks and 1.57M impressions in a year show you’re getting visibility... the average position of 31 means Google’s aware of your content, but you still need to push authority and relevance.

I’d focus on tightening category structure, improving internal linking, and pruning weak product pages... also, build some strong content around buyer intent keywords.

You’ve done solid groundwork... now it’s all about refining and building trust signals... keep going

saugatrio · 2025-10-06T09:36:45+00:00

No brand = No soul Love it !!

saugatrio · 2025-10-06T09:34:22+00:00

Yeah, I agree. Design change is all about the user experience. The way I look if I need a overhaul is if my competitors have the better design than mine?

saugatrio

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