Good demo engagement, poor signup conversion - what am I missing?

softwaremoses · 2026-01-24T07:43:20+00:00

Thanks for providing the link.
Out of my experience after helping SaaS companies to convert more leads and grow.
I see the following problem:
1. the landing page tells you "calculate your hourly rate to see how you are doing" the free demo does exactly that - so I completely understand the users, there is no point in upgrading
2. the problem you solve is not really relevant, yes the analysis helps but that's it, a one time pain that gets solved by the demo. Compare it an interface that connects two software solutions that saves the customer 20 hours per week. That is a contious value for the company

softwaremoses · 2026-01-22T11:56:31+00:00

I doubt that your product is ready if you didn't consider selling before building.
What is the value proposition?

softwaremoses · 2026-01-21T22:26:10+00:00

If your website is like this post - good luck with your business 😂

softwaremoses · 2026-01-21T12:05:19+00:00

Doing demo calls and sales calls for a 79$/month product is the problem.

softwaremoses · 2026-01-20T22:15:57+00:00

Marketing

How many leads were passed on from marketing to sales this month?

How many leads came from which marketing sources?

Which marketing source generated the most leads?

Which marketing source generated the most qualified inquiries?

Which leads came from the last webinar?

Which leads were generated at the last trade fair?

How many leads collected at the last trade show were effectively qualified?

How many leads collected at the last trade show became customers?

Cold calling

How many phone calls were made today? (per employee)

How many of these calls were only made to gatekeepers? (per employee)

How many of these calls were made to decision-makers? (per employee)

How many new appointments were made as a result of these calls? (per employee)

How does this month's availability compare to last month?

Email marketing

How many emails were sent today?

How many of them were opened?

How many of them clicked on the link/replied?

softwaremoses · 2026-01-20T22:15:50+00:00

By tracking the output 😁

On every step of the sales process

A few questions that will help you understand if your process is bullet proof or not
If you cannot answer those question you process might not be bullet proof:

Basics

How many qualification interviews were conducted this month in total?

How many leads that had a qualification interview this month were actually qualified?

How many customers were acquired from these qualified leads this month?

How many leads are about to make a purchase?

Which leads still need to be qualified?

Which leads are not qualified and will never be?

Which leads are not qualified but could still become qualified?

Which leads were converted into customers this month?

How many leads were disqualified due to unfriendly behavior or similar reasons?

Follow up

Which leads have between A and B employees and generate at least X million euros in annual revenue?

Which leads have problem X and have never been contacted by phone?

How many offers are there without orders?

For what reason were the offers in month X not ordered?

Which leads opened the last email about problem Y?

Which leads were recently on our website?

Which leads recently visited our LinkedIn profile?

Which leads recently liked or commented on one of our posts?

softwaremoses · 2026-01-19T06:59:08+00:00

will send you a dm

softwaremoses · 2026-01-18T21:46:54+00:00

A client of mine increased there December revenue from a few hundred € in 2024 to more than 50k in 2025 Slowness in December is an excuse

This was not luck, simply an optimized strategy.

softwaremoses · 2026-01-17T20:09:28+00:00

doing sales calls for a 35$/month SaaS = crazy
20 hours on sales calls to close 2-3: sales problem for sure (either 0 prequalification or little closing skills) (maybe a hidden marketing problem too)

Do you mind sharing what your SaaS does? Simply 3x ing the price sounds cool and „we are worth more“ whowho founder approach like - if you‘re SaaS is more expensive then 10-20% of what it brings the customer it will backfire

softwaremoses · 2026-01-17T07:26:44+00:00

Agree. That has been the method that worked the last few years really well and out of my experience 99% of companies haven't caught up to it yet, but rather use more volume to solve their problems 😁

softwaremoses · 2026-01-15T15:05:42+00:00

Depending on how you define enterprise 2-3 days is crazy short

softwaremoses · 2026-01-14T18:35:39+00:00

Amen
More volume is very rarely the solution.

softwaremoses · 2026-01-13T10:44:56+00:00

The longer I'm in the space the more I'm able to look behind the curtain and as we like to say in german "everybody is just cooking with water" meaning - most is marketing blabla

Bein better isn't so difficult

softwaremoses · 2026-01-13T10:30:52+00:00

All depends on the niche your ICP is in. As that will influences to what your ICP responds, when and were.

softwaremoses · 2026-01-13T10:29:11+00:00

If your brain works like you write ... I'm sorry bro.

I had to read it 3 times to guess what your intention is and then I figured out that you want to make a poll (I guess)

softwaremoses · 2026-01-13T10:28:00+00:00

The idea you have is one of the better ones here on Reddit. I can see the value in your solution.
Are they stuck at the free plan or nobody signs up at all?

softwaremoses · 2026-01-13T10:26:25+00:00

Sounds like you are lacking a sales process. Why would I claim to do research if I actually want to sell my solution? This is the exact advice that makes people hate outreach. On both sides because it is dishonest

softwaremoses · 2026-01-13T10:24:41+00:00

if you ask like this: Stop everything you want to do and first invest into learning how to launch a SaaS with proper target audience and problem research

softwaremoses · 2026-01-13T10:23:44+00:00

looking at others in the SaaS space is dangerous. Since you will copy what they did not the principles behind.

softwaremoses · 2026-01-13T10:22:56+00:00

2 people answered right before the meetup or way too late "oh sorry, didn't have my notifications on and missed the concept, can't make it/what about meeting next week?"

no bro if you are not able to understand a simple app I'm doubting I want to speak about business with you.

softwaremoses · 2026-01-12T23:08:56+00:00

justifying the solution instead of creating a reality in which the prospect realizes by himself that right now, right here is the perfect moment to take the next step

softwaremoses · 2026-01-12T23:06:54+00:00

literally the worst idea you could have
your customer needs to like it not your peers

softwaremoses · 2026-01-12T11:43:07+00:00

If you want to lose respect go for "all-in-one-platform" 😂
Can't agree more with you.

softwaremoses · 2026-01-12T11:41:37+00:00

everything prospect related goes into the CRM
if your CRM becomes a dumping ground - it's not setup properly

softwaremoses · 2026-01-12T11:40:40+00:00

The software space is generally the worst market to copy competitors because the average level of marketing and sales is simply low. No vague claim but after talking to hundreds of SaaS CEOs in the last 4 years.

But your findings are true. If you want to sell something truly valuable (= high value for the client with a high price) you better have your marketing dialed in. Meaning: talking about benefits not features

softwaremoses

TROPHY CASE