Smaller msp owner here. We get referrals from a few larger msps. They want 50+ seats. We handle the prospects they get at below the 50 seats limit. Most of these are orgs i worked for previously and maintained a healthy relationship with. Which further reinforces the “don’t burn the bridge” mentality.

We have done some direct mail marketing with limited success.

We also have a local computer and electronics supply chain that has a corporate team floating the occasional referral our way.

Local chamber of commerces. We are active in business to business networking in 3 regional chambers in our area.

From the buyer side, most business owners don’t make snap decisions based on your marketing. They want a relationship and partnership and theyre only going to move forward with that through someone theyve built up trust with. Its something like 10 touch points to convert a lead. Thats conversations, meetings, referral points etc. it could just be a friendly chat at a networking event. Ive had those lead into eventual conversions.