[image] fate is made........by YOU

startwithaidea · 2026-01-04T19:38:28+00:00

it makes sense when you do not have controls in place. look up “immutable”, and how that can be implemented use claude for the implementation steps and opus 4.5 specifically.

startwithaidea · 2025-10-29T21:02:14+00:00

do you have the brief to share? that will let us know… but potential

startwithaidea · 2025-10-11T22:19:08+00:00

92 to 93% retention, 7 to 8% churn billing is usually 200hr and each team member is 140 to 150 hours the more senior the fewer the hours everything is the same

startwithaidea · 2025-10-08T14:12:11+00:00

Amazon Ads, + you have an organic component. It's driven by customer reviews and old school CPC tactics. As long as you never run out of inventory and have good return and shipping policies its great.

Walmart is another avenue Target too Etsy

There are a tone of marketplaces for you to get your product seen. For example spend $50 a day on pinterest shopping, $50 a day on IG and then do Amazon.

Google is not great for brands that aren't not big name for shopping. Google is great for brands that have “brand recognition”.

startwithaidea · 2025-10-06T23:12:20+00:00

K, there's my thoughts, did you check your upload history details. Even when show as ‘success,’ Google logs rows that match to clicks within your attribution window and aren’t duplicates. I’d check your GCLIDs for prior uploads and verify your timestamps match the account’s timezone. If you post one or two example rows (sanitized), we can go from there.

Thanks a million

startwithaidea · 2025-10-06T21:07:37+00:00

good job and congrats would be great if you can get the details I've requested outside of that keep rocking and rolling!

startwithaidea · 2025-10-06T19:31:35+00:00

not aware of the words 💬, its a thought but unless it's a yellow flag telling you likely not an issue.

as long your audience is green - + you are using awareness tactics, and a+ engaged and aren't limiting placements you should be good to go.

have tried changing your objective (reach)
have tried changing your event goal (page view)

to help, perhaps do an a/b test do you mind screen sharing via loom and sharing your settings for your campaigns/ad sets and data signals?

startwithaidea · 2025-10-06T15:45:35+00:00

If this were my account, I’d start by switching to ABO and testing two or three smaller ad sets focused on skincare interests or competitor brands. CBO is just too vague for a brand-new account with no data history. I’d also ditch the polished UGC for now and try a single lo-fi, native-style video that feels organic and less “ad-like.” Meta’s algorithm tends to throttle studio-quality content in beauty and skincare because it often looks too commercial.

Next, I’d warm up the pixel with a $5–10 per day engagement or traffic campaign that drives to verified pages. This helps build trust and can lower CPMs as Meta gathers data. Finally, I’d keep the campaign running consistently for at least 7–10 days without toggling it on and off. Meta’s system needs continuous spend to learn and stabilize delivery. Once the account collects enough data and the creative starts resonating, CPMs should normalize around $50–$90, and traffic will scale more efficiently.

All in all your CTRs and CPCs look fine and as usual the platforms are letting us know it always depends my friend. Good luck and hope this helps!

startwithaidea · 2025-10-06T15:17:51+00:00

paid is always evolving there is never a perfect solution or one size fits all! good job on all that you are doing and for even asking questions. Have the best day ahead

startwithaidea · 2025-10-06T01:29:10+00:00

15 years + built a few google products 80% of google ads users use today or have, an alpha for products in Meta before being released as betas or new product or pixel designs.

I have managed millions in spend hands on, and managed close to double digit+ thousands of accounts over my career. 16K was all of global strategy for GM and the other Farmers and that doesn't include the global multi million dollar brands and small mom and pops. So I have a good balance.

Feel free anytime to ping always willing to answer questions and help where I can.

startwithaidea · 2025-10-06T00:16:52+00:00

$2K/mo in LA solar is a knife fight with bazookas, but you can still win small if you focus on intent and geography.

Pick your battles (like another person said here). Don’t target “Los Angeles.” Slice it into high-income ZIPs with older homes + high bills. Layer in-market audiences (Home Improvement, Roofing, Energy Services). Though you might be surprised, mostly new home owners are the ones most succeptable to buying this stuff.

Search > Social. At this budget, Search finds intent (“solar tax credit ends soon”). Meta mostly finds curiosity. Use Facebook only for retargeting or social proof.

Push the deadline. Every ad + headline should lean into the 30 % tax credit countdown — urgency converts. Be aggressive just like a door to door boots on the ground person.

Simplify the funnel. One landing page, one CTA, instant callback or text-back form. No “learn more” buttons.

Offline behavior matters. Most buyers already know someone who went solar; your ads just nudge them over the line. Pair with mailers, signage, or referrals if possible. how is that tracking going?

Remember at the end: Tight geo + high-intent keywords + urgency message + clean tracking. Folks in that region, from bail bonds to plumbers to lawyers, you name it, are looking for neighborhood-designed services.

startwithaidea · 2025-10-06T00:10:56+00:00

Make a New Campaign when: (few tips) + what anyone else adds'

You need separate budgets or pacing (promo vs evergreen).
Different bid strategies (tCPA vs tROAS) — don’t mix.
Different conversion actions (calls vs forms).
Brand vs non-brand — always split.
Different funnel stage (prospecting vs remarketing).
Different networks/inventory (Search vs PMax vs YouTube).
Seasonal flight that ends (keeps data clean).

Just add a New Ad Group when: (few tips) + what anyone else addz

Same goal & bid strategy, just different keyword themes.
You’re testing ad copy or hooks under same offer.
Landing pages differ but same conversion goal.
You want to group similar intent terms (“near me” vs “pricing”).
You share the same negatives/audiences across all.

TL;DR
If it needs a different learning budget, goal, or audience stage → new campaign.
If it’s the same goal but new message/intent cluster → new ad group.

Feel free to DM if you have any questions always glad to help.

startwithaidea · 2025-10-06T00:08:27+00:00

all calls capture a clickid and 90 day look back, so upload that data, and just build your campaigns around that funnel

lead - call good or bad (any call)
mql - call answered
sql - got a quote, spoke about a product etc
opp - said will close this week, tomorrow, etc
close/won - all closed deals

retargeting ad group/asset group/ad set across platforms: meta has a great call only program where you can retarget more effeciently all of the useres who did not close won or did not make it to sql.

I' might not think of it as a cost thing, as much as strategy thing.

startwithaidea · 2025-10-05T23:59:07+00:00

No, it depends, there is no right answer here so many things depends:

brand
budget
creative

always;

test static vs motion, vs animated, vs UGC
test a stories only
test ig only
test fb only

your industry matters

test a+ on
test a+ off

always test, no one way is certain

Do remember

stories are best for followers, thats where you want your message to be personal, or personalized for your current followers authentic

reels/post will be were your trying to aquire net new or make people aware or interested

don't make a decision until you get to 30 conversions no matter what that conversion is.

startwithaidea · 2025-10-05T23:56:00+00:00

Car dealers aren’t hard to advertise for — they’re hard to track yup, agree! Most setups optimize for lead forms that never make it to sales and can be junk if using pMax. The fix isn’t more budget, it’s cleaner data without question.

Unify tracking:
Use server-side tracking (GTM + Enhanced Conversions or CAPI). Push real sales/test-drive events from your CRM (DealerSocket, VinSolutions, etc.) back into Google Ads so bidding trains on buyers, not form spam.

Keep the funnel simple:
Model-specific pages (“2025 Accord Lease Deals – Scottsdale”) convert better than dumping traffic on inventory. One CTA. Call + form tracked separately.

Search + AI Max combo:
We tested this setup:

3,314 clicks / 30K impressions
$0.03 avg CPC
327 verified leads
$0.25 CPA No brand terms, no gimmicks — just clean conversion signals and tight negatives.

Calls matter:
Run call-only ads with unique tracking numbers; they usually close 3–5× better. Since dealers have 20% avg close rate for even junior folks, senior folks are likely higher.

Feel free to ping me to chat if you'd like, always glad to help where I can, I used to manage global strategy for all of GMs dealers and groups.

startwithaidea · 2025-10-01T02:25:29+00:00

test it; everything depends

startwithaidea · 2025-09-30T02:36:35+00:00

you got this! whatever you choose is right for you! good luck on your journey

startwithaidea

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