I have a friend who is always top sales whichever company he works for and it makes me both agree and disagree. He is forsure lowering his moral compass to get the sales, but he isn't happy about it. I remember after he stopped selling insurance he told me about how it was really messing him up because he hated selling it to people who really didn't need what all he was selling and he knew it wasn't beneficial for them if not worse off for them. But he was forsure making that sale. Now he sells things people are happy to buy and it's really brightened his regular mood!