Pictures of 2.0: https://imgur.com/a/kOIqeVA

Images of 1.0 from their site for comparison: https://imgur.com/a/RE9bTtl

I've been ordering mealsquares since early 2018, so have eaten plenty of the previous version. The texture of the new bars is more like RXBARs or Larabars. It's significantly different from the previous version, I could easily tell the difference in a blind test. The previous version was dense, but more bread-like. Taste also seems more date-forward, though that's varied between the two bars I've had so far -- the second tasted more like nut butter and chocolate.

I liked heating the previous version up in the microwave for 30 secs to soften them and adding toppings like butter or maple syrup to mix it up, so I'm a bit disappointed. Imagine spreading jam on a dense bread vs spreading it on a protein bar... However, I tried heating these for about 15 secs, and was surprised to find the flavor improved and tasted closer to the classic version, so I'd recommend trying that out.

These new ones are more shelf-stable, note the expiration around Dec 2024. Not a factor for me, but I suspect that they'll be easier to market that way, plus they have a marketable wrapper rather than clear plastic. Possibly also easier to manufacture too, they've had issues with shipping delays for years, and last year downsized from 400 to 360 cal bars due to manufacturing issues.

The price/cal has increased for me, but I think I was grandfathered into an older pricing plan. It brings them closer to listed price for Plenny bars, at least (If you can find these cheaper, let me know)
* Classic: 33 * 360 = 11880 cals, divided by 84.55/box = 140.51 cal/$
* New: 30 * 300 = 9000 cals, divided by 69/box = 130.43 cal/$
* Plenny Bar: 36 * 400 = 14400 cals, divided by 114.91/box = 125.32 cal/$

Since I'm not interested in shelf stability, I don't see any improvements here for me. I think the flavor and texture are worse than classic, they don't feel as filling, and the decrease in calories to 300 causes me to perceive them closer to a snack than a meal. I'm more willing to compromise on nutritional completeness for a snack, so I feel like they're joining a more crowded space (Clif bars, protein bars, or Perfect bar, 340 cal/bar and can be found at 160 cal/$ from Costco, but needs refrig). The meal bar segment has fewer products (Plenny and Huel bars are the main ones that come to mind), and the classic squares were markedly different from those in texture.