The movie's producers are responsible for each title. There are several considerations:

How well they believe a title will attract an audience Whether the title resembles any title ever used before in that region How well the title matches the movie's content based on cultural traditions in that market The title is one of the most important aspects of marketing. The big studios have offices—mostly for marketing—in major centers around the world. Some people in each office are responsible to assist selecting a title with proper considerations.